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ROAS and CAC. A Comparison of Two Important Metrics

NuSpark Consulting

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). While both are crucial, they serve different purposes and offer unique insights into the performance of your advertising campaigns. What is ROAS?

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How to Fine-tune Your Target ROAS


What do working out, putting money in a 401(k), and running an advertising campaign have in common? And brands spending money on advertising campaigns? Today, we’re digging into how marketing teams can maximize their return on ad spend (ROAS) by making adjustments to their target ROAS bidding strategy.


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Unveiling Meta’s contribution to top-of-funnel relative ROAS


In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Targeting warm leads and existing customers is always likely to deliver a higher ROAS than cold acquisition spends.

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B2B Advertising KPIs: Tighter Alignment, Better Results


Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

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The Ultimate Guide to Facebook Advertising That Brings the ROAS Home


With nearly 3 billion monthly active users, Facebook amasses the largest social media user base in the world, so running Facebook advertising can still be a very good, profitable idea for many types of businesses. Read our Facebook advertising guide to learn more about running successful ads on Facebook. What Is Facebook Advertising?

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. Advertising is purely promotional, with your brand voice leading the way. These two areas aren’t always at odds.