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How to Fine-tune Your Target ROAS


What do working out, putting money in a 401(k), and running an advertising campaign have in common? And brands spending money on advertising campaigns? Today, we’re digging into how marketing teams can maximize their return on ad spend (ROAS) by making adjustments to their target ROAS bidding strategy.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.


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B2B Advertising KPIs: Tighter Alignment, Better Results


Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

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The Ultimate Guide to Facebook Advertising That Brings the ROAS Home


With nearly 3 billion monthly active users, Facebook amasses the largest social media user base in the world, so running Facebook advertising can still be a very good, profitable idea for many types of businesses. Read our Facebook advertising guide to learn more about running successful ads on Facebook. What Is Facebook Advertising?

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

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Unveiling Meta’s contribution to top-of-funnel relative ROAS


In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Targeting warm leads and existing customers is always likely to deliver a higher ROAS than cold acquisition spends.

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3 Ways to Measure Ad Campaign Effectiveness: ROI, ROMI, and ROAS

SmartBug Media

Digital advertising and paid media can be a great way to supplement your inbound marketing efforts. However, when it comes to digital advertising and paid media, one of the biggest questions a company can have is how to best measure their ad campaign’s effectiveness. Return on Advertising Spend, or ROAS. Let’s discuss.

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