SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Martech

FEBRUARY 21, 2025

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. Paid social media ads dont fail because of the algorithm. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance. Heres how to identify whats holding your ads back and how to fix it now.

Cost per Acquisition 95

Cost per Acquisition Ads Ad Frequency Landing Pages 95

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning ROAS 117

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. While paid campaigns offer detailed metrics, linking views to value is a common struggle. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact. Paid and organic follow different rules.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Single Grain

APRIL 27, 2025

Spending too much on your ad campaign can be easy without getting much in return. If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth.

ROAS 52

ROAS Paid Content Spending Allocation 52

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. Here we give seven strategies to guide your online advertising. So, what really works? Image Source 1.

Paid Content 201

Paid Content Advertisements Advertising Paid Search Agency 201

New North

JULY 26, 2024

Picture this: Your team is marketing a game-changing product and selling it to other organizations. But your target audience is inundated with ads. This is where B2B paid advertising comes into play — your secret weapon for reaching decision-makers and driving real business growth. Don’t worry, we’ve got your back.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). Vanity metric No. Vanity metric No.

Paid Content 84

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 84

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? While some metrics suggest diminishing returns, others reveal new opportunities, such as better ad targeting and bidding.

Paid Content 52

Paid Content Paid Search Agency Cost per Acquisition Ads 52

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” In this age of content overload, creating and posting great stuff is no longer enough. That is where the practice of social media analytics comes in. What is Social Media Analytics? Yeah, us, too.

Social Media 115

Social Media Analytics Media Cost per Acquisition 115

Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when theyre most attentive.

Paid Content 74

Paid Content Search Marketing Advertising Agencies Social Marketing 74

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ).

Marketing AI 52

Marketing AI Cost per Acquisition Paid Search Agency Advertising Agencies 52

Choozle

SEPTEMBER 13, 2024

In today’s competitive and fragmented media landscape, achieving a high return on advertising spend (ROAS) can feel like navigating a maze. With privacy regulations reshaping digital advertising and the complexity of omnichannel strategies, traditional approaches to media buying no longer cut it.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Multi-Touch Attribution Ad Agencies 52

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase.

Paid Search Agency 99

Paid Search Agency ROAS Allocation Advertising Funnels 99

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. Facebook KPIs are a group of high-impact metrics you use to measure your marketing success on the network.

Social Media 80

Social Media Cost Per Click Cost per Acquisition Facebook 80

Martech

APRIL 15, 2025

Without it, its difficult to spend your advertising budget effectively. Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. The result? Processing.

Lead Ranking 97

Lead Ranking Lead Scoring ROI Advertising Agencies 97

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. What platform do you advertise on? But let’s face it. It never ends.

Paid Content 141

Paid Content Advertising Agencies Paid Search Agency SMB 141

Marketing Insider Group

MAY 27, 2025

Every founder, marketing director, or head of growth has heard the same pitch a dozen times: paid ads are the fastest way to grow. According to data from WordStream, the average Google Ads conversion rate across all industries is just 4.4%. Its not that paid ads dont work. They have a spend.

Paid Content 157

Paid Content Paid Search Agency Work Management Ads 157

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Paid Content 122

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 122

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Advertising Agencies 52

Advertising Agencies Demand Generation Ideal Customer Profiles Advertisements 52

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Marketing Attribution 89

Marketing Attribution Paid Search Agency ROAS Top of Funnel 89

ClearVoice

JUNE 30, 2025

What is channel and media planning? Channel planning, also called media planning, helps you figure out where, when, and how to reach your ideal customers. Get your marketing in front of the right people when they’re most likely to pay attention and take action. Owned media covers everything you control.

Media Plans 52

Media Plans Paid Content Marketing Budget Creation Advertising Channels 52

SmartBug Media

MAY 2, 2022

Digital advertising and paid media can be a great way to supplement your inbound marketing efforts. Although marketing is not an exact science, the data and analytics gained from accurately tracking marketing —such as paid media campaigns—can greatly help your future marketing efforts become more accurate.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. while maintaining our ROAS performance goal.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

Paid Content 98

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 98

SEMrush

JULY 10, 2025

Create free account Semrush Blog Marketing General Marketing The Marketing Funnel: What It Is & How It Works Expert reviewed Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. What Is a Marketing Funnel? Try 55+ products for free.

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ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Let’s find out how marketers can capitalize on Meta’s reach to help build their brand identity.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Choozle

JUNE 26, 2025

Facebook Instagram X-twitter Linkedin Youtube In digital marketing, a compelling landing page is more than a nice-to-have; it’s a performance multiplier. Whether running a paid media campaign, testing new creative, or capturing leads for a B2B webinar, landing pages remain one of the most critical tools in your advertising toolkit.

Landing Pages 52

Landing Pages Tips Allocation Paid Search Agency 52

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. Display ads can take many forms such as – static, animated, rich media, text, or even audio. What is display advertising? What are display ads?

Display 98

Display Paid Content Advertisements Advertising 98

Unbounce

MARCH 30, 2021

Paid advertising is about to change in a big way. We reached out to digital advertising experts for a clearcut rundown of the what, why, and how behind the update—paired, we’d hoped anyway, with foolproof solutions to help you get ahead of it. Where it gets a bit sticky for advertisers is the people who opt out.

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Single Grain

JULY 6, 2025

Enterprises automating PPC bidding with RPA solutions are achieving exactly these results, transforming their paid advertising from a resource-intensive burden into a precision-driven profit engine. Enterprise solutions, such as UiPath, offer advanced capabilities, while mid-market options can execute campaigns more efficiently.

PPC 52

PPC Paid Search Agency Enterprise Management Cost 52

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money.

Paid Search Agency 170

Paid Search Agency Ads Google Cost Per Click 170

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Put simply, they don’t rent attention through ads. It’s marketing with a spine. It’s leadership.

Paid Content 102

Paid Content Branding Brand Identity Sample 102