Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future.

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Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined.

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Digilant

JANUARY 31, 2023

In a world where technology advances quickly and consumer habits change in the blink of an eye, advertisers are often tasked with creating new, exciting, fresh, and successful marketing strategies that remain effective in an ever-changing landscape. CTV advertising is less expensive than traditional TV ads.

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ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. The CTV trend is also booming across Europe.

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Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Madison Logic

OCTOBER 18, 2023

Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends. As online advertising becomes more difficult due to cookie deprecation and an increase in user privacy laws, most experts expect CTV to grow in popularity as more marketers shift funds to it.

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Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Kerel Cooper , SVP Global Marketing, LiveIntent. Matt Reid , CMO, EZ Texting.

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Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

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Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

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Digilant

FEBRUARY 2, 2024

As these technologies revolutionize consumer behavior, marketers and advertisers must adapt in step. During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences.

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Martech

APRIL 18, 2023

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For much of that time, both TV networks and advertisers complained about the accuracy of the data. Further, the cord-cutting trend continues apace. The suspension was a good thing for marketers in many ways.

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Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Hulu Launches Beta for Self-Serve Advertising Platform.

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Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Entertainment is now home entertainment.

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

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Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?

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readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

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Martech

APRIL 1, 2022

Even without the accuracy concerns, ongoing trends in viewership have made Nielsen’s ratings less valuable. Further, the cord-cutting trend continues apace. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. Why we care.

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Smartyads

NOVEMBER 7, 2022

The trend for connected TV advertising has been actively developing over the past decade, but it became especially popular during the lockdown. While cable. At this point, total hours of connected TV usage increased by more than 80% year-over-year as video streaming on Smart TV and other devices grew tremendously.

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Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. The Decline of TV Advertising. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. The Rise of Digital Advertising.

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Bluetext

FEBRUARY 25, 2020

And why should marketers continue to invest in video advertising in 2020? There is a shift happening between traditional TV and CTV; many households are ditching cable subscriptions and switching to subscriptions with streaming services such as Hulu, Amazon Prime and Apple TV to get their news and entertainment. Expanded Inventory.

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Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. XR/AI Marketing Brief : Monthly LinkedIn newsletter filled with the top AI and XR marketing trends. The Neuron Newsletter : Daily digest of the latest AI news. Get MarTech!

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Martech Advisor

NOVEMBER 18, 2019

There is a pervasive view by those who track societal and generational trends each generation is different from the other. And for marketers, understanding how the newest “Gen Z” population consumes content will be essential to building value for those consumers and identifying trends to support future generations as well.

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Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. Measurability Understanding the impact of your advertising campaigns is essential to business success.

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Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. Measurability Understanding the impact of your advertising campaigns is essential to business success.

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Digilant

JULY 28, 2022

When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. Additionally, Disney+ announced in March that it would introduce a lower-price advertising tier as well.

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Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Dig Deep into Data to Reach your Audience In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Choozle

APRIL 23, 2019

Connected TV is taking the digital advertising world by storm. What is connected TV advertising? Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. How does connected TV advertising work? …but why?

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Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

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Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

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QuanticMind

SEPTEMBER 12, 2023

Online and Virtual Offerings While the trend of enrollment declines in higher ed is a long-term one, the rise of online and virtual offerings has come on fast and furious in the past several years. Higher education advertisers would be wise to redirect some of their media budgets toward these channels in order to reach prospective students.

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Hubspot

JUNE 12, 2017

There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. Advertising.

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Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

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