Digilant

MAY 18, 2021

Many of the trends and consumer behavior changes brought about by the pandemic are now projected to continue long after it’s over. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends.

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Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

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Digilant

JANUARY 25, 2024

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. A startling 75% of these budgets, or between $7.5 At this point, more than 53% of U.S.

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Digilant

FEBRUARY 2, 2024

Connected TV (CTV) Takes Center Stage in a Cookieless Landscape CTV (Connected TV) has been a major focus in the industry for several years, particularly as many consumers have shifted from cable subscriptions to streaming services. This becomes increasingly relevant in light of Google’s phasing out of third-party cookies.

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Martech

APRIL 1, 2022

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Plus, AVOD is a new way to reach TV viewers who don’t subscribe to cable and/or are fans of streaming CTV content.”. video viewers by 2025, or 165.4 million people.

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Martech

APRIL 18, 2023

Further, the cord-cutting trend continues apace. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. The suspension came amidst an ongoing drop in TV viewership which made Nielsen’s ratings less valuable. Get MarTech! In your inbox.

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SalesGrape

AUGUST 18, 2023

Making Your Home Office Work For You Working from home has become increasingly popular in recent years, and the COVID-19 pandemic has only accelerated this trend. Use cable management solutions: Keep cables and cords neatly organized using cable clips or zip ties.

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Smartyads

NOVEMBER 7, 2022

The trend for connected TV advertising has been actively developing over the past decade, but it became especially popular during the lockdown. While cable. At this point, total hours of connected TV usage increased by more than 80% year-over-year as video streaming on Smart TV and other devices grew tremendously.

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Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. This doesn’t account for cable/satellite services offering DVR functionality.)

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Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. But the real basic definitions are linear is broadcast television and cable. Download the 2022 New Mover Trends Report.

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Martech

APRIL 1, 2022

Even without the accuracy concerns, ongoing trends in viewership have made Nielsen’s ratings less valuable. Further, the cord-cutting trend continues apace. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. Additionally, the velocity of moving that Americans are clearly showing reinforces the need for all marketers to be aware of the latest new mover trends and the power that new mover marketing brings to the table.

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Martech Advisor

NOVEMBER 18, 2019

There is a pervasive view by those who track societal and generational trends each generation is different from the other. And for marketers, understanding how the newest “Gen Z” population consumes content will be essential to building value for those consumers and identifying trends to support future generations as well.

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Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. XR/AI Marketing Brief : Monthly LinkedIn newsletter filled with the top AI and XR marketing trends. The Neuron Newsletter : Daily digest of the latest AI news. Get MarTech!

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Porch Group Media

DECEMBER 1, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. We have cable and we have all the streaming services you could possibly have, and we watch both of them, right? My household has both.

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Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. These trends span across all demographics, including the once-hard-to-reach older age groups, giving advertisers a wealth of possibilities to engage with all audiences.

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Salesforce Marketing Cloud

OCTOBER 19, 2022

I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. Here, I’m able to share and get advice on strategy, trends, customer expectations, and new skills that are important for me to learn. 6 min read.

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Digilant

APRIL 2, 2019

On Monday, March 25th the cord cutting trend was celebrated in Cupertino, California. It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. billion Apple device users, Netflix, Amazon, Hulu, and cable companies need to be on the lookout.

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Digilant

JANUARY 31, 2023

Staying up-to-date on said tech improvements and consumer habits will inform advertising trends that will help your brand stay on top of the game. For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT.

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Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. This should come as no surprise, as the average American household now has 22 connected devices.

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Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. This should come as no surprise, as the average American household now has 22 connected devices.

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ClickZ

OCTOBER 12, 2020

By the end of the last year, viewership on CTV had skyrocketed, and the lockdown only strengthened the trend. The CTV trend is also booming across Europe. So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. Especially the U.K.,

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Sana Commerce

MARCH 24, 2023

In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive. In this guide, we’re highlighting the biggest trends to be aware of, including the challenges and opportunities of the electronics industry supply chain today.

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Digilant

JULY 28, 2022

When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. Now, the scale has tipped the other way: more U.S.

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Bluetext

FEBRUARY 25, 2020

There is a shift happening between traditional TV and CTV; many households are ditching cable subscriptions and switching to subscriptions with streaming services such as Hulu, Amazon Prime and Apple TV to get their news and entertainment. Another new trend popping up across paid social is the use of live video. You’ll be glad you did.

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6sense

JULY 15, 2021

Like, eating a sandwich and re-watching The Green Mile on cable for the 27 th time mundane. Available now and available free, The State of B2B Women CMOs – 2021 is the amalgamation of over 100 trend-forward women marketing executives remarking, reflecting, and riffing on the role and trajectory of CMOs in modern business.

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Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. You Guessed It – AI Makes Waves in TV Advertising What would a trends prediction roundup be without the mention of AI? Enter: Free Ad-Supported TV, otherwise known as FAST.

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Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Dig Deep into Data to Reach your Audience In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

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readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

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Porch Group Media

DECEMBER 26, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. These may be kind of obvious such as within the first month of moving, people change internet, utilities, and cable. Pre-Move Shopping Insights.

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Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Insider Interviews

APRIL 22, 2020

Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. Always wanted a solid definition of "Impression-Based Buying"? You got it. But people are still buying TV sets.

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Madison Logic

OCTOBER 18, 2023

Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

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Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Hubspot

JUNE 12, 2017

There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. And man, are things changing.

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Porch Group Media

SEPTEMBER 6, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition.

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