Marketing Insider Group
NOVEMBER 6, 2023
If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. That’s why we’ve created this guide!
Martech
SEPTEMBER 9, 2024
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% This surge in retail media investment underscores its growing importance in the marketing mix. Dig deeper: RMN ad spending up 26% but questions remain Interestingly, the report notes that goals can vary by channel. to an impressive +25.1%. Processing.
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Martech
OCTOBER 29, 2024
The reddest and bluest states get fewer political ads and consequently more brand advertising. He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled ad space and a lot of opportunity for brands to capitalize now and/or after the elections.”
BOP Design
JULY 17, 2024
Once upon a time, they were called Bing Ads…but now they are just Microsoft Ads. However, many B2B marketers still refer to them as “Bing Ads” because they are shown in the Bing search engine (among other places). As a marketer for a B2B firm, you may be wondering if Microsoft Ads are worth the.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
KoMarketing Associates
OCTOBER 12, 2022
It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4! . Import GA4 Conversions to Google Ads
Martech
SEPTEMBER 9, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options. The post Google Ads to deprecate enhanced CPC for search and display ads appeared first on MarTech. Why we care.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How chat fits into your larger omni-channel engagement strategy.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing Why functioning like a newsroom works How a structured approach to content creation and marketing can bring your brand (..)
Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.
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Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms. This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program.
Speaker: Mason Cosby - Director of Growth at Gravity Global
In the world of marketing, content is king. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. Adding an Account-Based approach makes it even more difficult to get the content right. As a result, they don't see proper account engagement.
Speaker: John Barrows, CEO, JBarrows Sales Training
If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. One way we can keep our relevance is by continuing to look for ways we can add context throughout the sales process. You’ll learn: The current sales process and why it’s broken.
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