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How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

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How to Promote Your Website for Free

Optinmonster

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Thus, it takes market demand and converts it into actionable solutions. . Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. . They’ll work with that.

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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. So, how do you—or others—use article content to influence leads in the B2B process? Why or why not?

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Ad Campaigns and Retargeting Campaigns. Ads are one of the engines of growth as talked about by Eric Ries, author of The Lean Startup. Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Hence, in product-led growth, the product does all the heavy lifting.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Company Blog. Write a blog post providing an overview of the white paper with a link to it. Post portions of the white paper via a series of blog posts. Promote your paper within your blog’s sidebar or widget. Newsletter. All white papers should be promoted via online press release distribution services.