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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks?

Buy 87
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Leveraging hybrid events to boost B2B marketing success

BDB

Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. We all lead busy lives, so enabling remote access helps to promote participation– anybody can attend, wherever they live. 2 It’s easy to see why they’re making these changes. What works?

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How the Rise of Crypto Mining Will Impact the B2B Ecosystem in 2021

Valasys

We all have been buzzed by Bitcoin, Dash, Ethereum, and other types of cryptocurrencies. In brief, cryptocurrency mining is a term that refers to the process of gathering cryptocurrency as a reward for work that is complete. Once a miner verifies a block, the confirmed block is added to the blockchain. trillion.”.

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Why User Engagement is The New SEO

Oktopost

User engagement is a term for all of the ways we can measure how a visitor is interacting with a website’s content. Ads, shares, and posts on social media may not directly impact search rankings. You’ll need reliable data analytics if you want to know whether or not you’re doing it right.

SEO 62
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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

Sellers who implement these tactics will have a diverse marketing strategy— one that enables long-term connections with returning customers and offers opportunities to engage and attract new buyers. You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Because it shows up in the timeline (as opposed to an ad on the side of the page), a Promoted Post can have higher visibility and engagement than a regular Facebook ad.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. People dont want to get too caught up in building content for “onesy twosy” search traffic.