Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. Their very first brand or agency! One giant smooch from one agency or from one brand, can reset their very own Doomsday Clock. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Go git ’em, Tiger! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media, and online influencers. Their very first brand or agency!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. there was Abraham Harrison , my first digital PR agency. The RFP was for a year’s social media strategy consulting. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website. 2) Outreach platform.

Link Building 102

Link Building Work Management Marketing Management Service 102

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 161

PR Social Media Paid Content Media 161

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Convince & Convert

FEBRUARY 17, 2012

Marjorie Clayman is the resident blogger at www.margieclayman.com. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In a desperate effort to prove their value, I fear some agencies may try to guide their clients in areas where the agency lacks knowledge or expertise.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Ad Agencies PR 116

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Convince & Convert

DECEMBER 12, 2012

Blogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches. Let’s fix that.

Blogger 123

Blogger Outreach Software Ad Agencies 123

Hubspot

APRIL 5, 2018

Running an agency is hard. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. The Best Advice for Agencies in 2018.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Work Management 76

Onalytica B2B

FEBRUARY 20, 2017

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. They’re your influencers, and, like your competitors, you need to know who they are.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. What is a content agency? What are the different types of content and ad agencies?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. So, you may ask, what decision did the b2b technology marketing and PR agency I work with make?

Work Management 100

Work Management Marketing Management PR Tools 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Blog this on Blogger. Let me explain …. Share this on Bebo.

PR 100

PR Conversion Ning Digg 100

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. Some bloggers are more influential than trade publications. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

MARCH 3, 2017

Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites. Follow the agency on Twitter at @PolarisLondon. Links from spun content.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Hubspot

JULY 26, 2016

was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Should other agencies follow suit? Have PR practitioners benefitted?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

MARCH 23, 2016

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. He focuses on blogger outreach/engagement and internet crisis response. Thanks to all our sponsors!

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Writing on the Web

JUNE 19, 2013

After all, for small companies, hiring an expensive agency is often not feasible. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. b) Download the Google Chrome PR plugin. Use External Proficiency and Expertise Tactically.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all. I understand that PR is a tougher job today that it was a few years ago. Time Machine.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Webbiquity

SEPTEMBER 26, 2023

Event Production Agencies metroConnections (Large, Complex Events) metroConnections offers conference services, event planning, production services (including stage design, content development, and A/V services), and transportation options. The agency’s portfolio of success events spans an impressive range of corporate events (e.g.,

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Biznology

DECEMBER 4, 2012

Every time my article explicitly says “Blogger Outreach” the server will turn that phrase into a hyperlink and that link will go to the page on Blogger Outreach — and if I change things up, I can change than point-to link to somewhere else and it will change every instance … erm, instantly.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80