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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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How to balance ROAS, brand safety and suitability in social media advertising

Martech

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. For instance, when iOS 14.5

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Organic Vs. Paid Social Media: How to allocate your resources

Oktopost

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

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Unlocking B2B Paid Ad Secrets

B2B Digital Marketer

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them.

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Maximizing SaaS Growth with LinkedIn Ads: A Strategic Guide for B2B Marketers

Directive Agency

Like any B2B marketing channel or touchpoint, taking the right approach is essential to ensure sustainable success—and a big fat return on investment for your efforts. Most B2B SaaS brands underinvest in their LinkedIn ad strategy. We’ve also helped each of our ambitious clients earn a healthy ROI for their LinkedIn marketing efforts.