DiscoverOrg

OCTOBER 19, 2017

The effectiveness of this data-driven, “flipped funnel” approach has been proven many times over, but many professionals struggle with this transition. Peter K Herbert, VP of Marketing at Terminus, an Atlanta-based company helping sales and marketing teams execute ABM campaigns, was just such a professional. (In

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Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. However, intent data is not magical; it’s only your guide.

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Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Strategic Role of AI in B2B ABM (Account-Based Marketing) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Account-Based Marketing (ABM) is reshaping how businesses identify, target, and engage high-value accounts with precision and personalization.

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B2BMarketing.net

APRIL 11, 2025

On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European ABM Forum. Morning moments: intent signals and intelligent scaling Leanne Chescoe from Demandbase opened the day with a panel on scaling ABM using intent data. His message?

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Only B2B

MARCH 26, 2025

Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is Buyer Intent Data? By layering multiple data sets, you get a comprehensive picture of the prospect or customer.

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Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Only B2B

DECEMBER 4, 2024

Intent-based marketing delivers this level of personalization. However, the benefits of intent data go beyond user experience. What are Benefits of Intent-Based Marketing 1. Improved Customer Engagement Intent data allows you to create highly personalized experiences.

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Top of Funnel Intent Account Based Marketing Intent Signal 71

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

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Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

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Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Where can intent data be obtained?

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Single Grain

DECEMBER 12, 2024

That’s why account-based marketing (ABM) works. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel.

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Exo B2B

MARCH 4, 2025

In the B2B world, where sales cycles are long and decisions complex, capturing buying signals before competitors do is a real strategic advantage. Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition.

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Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. Gather data : The BI approach takes behavioral data to create. How Do Buyer Intent Signals Lead to Better Conversion Rates?

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Zoominfo

AUGUST 30, 2023

Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business.

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Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

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Orange Owl Blog

APRIL 10, 2025

Account-Based Marketing Top B2B ABM Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as one of the most effective strategies for driving high-quality leads and maximizing ROI.

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Inbox Insight

APRIL 14, 2025

Yet opportunity exists within this complexityintent data has become a powerful advantage for those who know how to use it effectively. Intent data shows you what prospects are doing before they enter your funnel, allowing for precise targeting, better budget use, and improved sales alignment.

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Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

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Only B2B

APRIL 16, 2025

Thats how behavior-led messaging becomes timely, relevant, and effective According to the Content Marketing Institute, 87% of marketers say content marketing generates demand , and 74% say it nurtures leads effectively. Remember, your content delivers when aligned with outreach and behavior data. ABM isnt just a tactic.

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Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

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Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

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Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. While many marketers focus on campaign concepts and content, the operational backbone of ABMworkflows, integrations, and automationoften determines whether campaigns achieve their full potential or fall short of expectations.

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NetLine

AUGUST 13, 2024

Personalized content and account-based marketing (ABM) are revolutionizing how B2B marketers engage with their target audiences. Our 2024 Content Consumption and Demand Report highlighted the plethora of data available to enable these tailored approaches. It’s an entrée into personalizing your marketing.

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Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

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Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

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Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.

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Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. But first, let’s understand what intent data is.

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Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data.

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Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. Do these objectives align with the benefits marketers have seen?

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Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Engagio

AUGUST 9, 2021

The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in. You can create orchestrated plays as soon as they are in-market when they are searching. What is intent data?

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Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. GTM Plays Automated go-to-market plays that can rapidly scale your business. Try it Now What is Intent Data?

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enter: intent data.

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FunnelEnvy

APRIL 14, 2025

However, many B2B marketing teams struggle with top-of-funnel inefficiencies, leading to poor-quality leads, wasted marketing spend, and lower conversion rates. Common challenges include misaligned targeting, ineffective content, and a lack of clear intent signals from prospects.

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Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

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