Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. You can make a case either for or against ABM depending on which survey statistics you pull from.

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Account Based Marketing ABM Buyer Personas Intent Signal 224

Single Grain

APRIL 28, 2025

Modern ABM strategies must go beyond identifying your ideal accounts and targeting them. Marketers can use quality data to better identify and engage high-potential accounts. This is where intent data becomes the secret weapon in your ABM arsenal.

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Intent Data Ideal Customer Profiles Account Based Marketing ABM 52

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact.

Ideal Customer Profiles 105

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 105

Martech

JULY 25, 2024

Aligning martech to your buyer groups Many tech tools are evolving for exactly that — the ability to create an account and, within the account, serve different messages to unique buyers that align with their specific pain points or questions. Your alignment with the sales team.

Demand 130

Demand Account Based Marketing Ideal Customer Profiles B2B 130

Single Grain

DECEMBER 12, 2024

That’s why account-based marketing (ABM) works. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel.

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Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

Single Grain

APRIL 29, 2025

B2B marketers who use ABM are achieving 81% higher ROI compared to those who don’t, according to Demandbase. But at the same time, 80% of ABM campaigns fail. Effective ABM content frameworks that structure personalized engagement throughout the buyer journey. What Are ABM Content Frameworks and Why Do They Matter?

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Sales Management 52

Zoominfo

JANUARY 16, 2025

Intent data should be seen as go-to-market intelligence. Its not just a tool for marketing its the connective tissue between sales and marketing, Depelteau says. With AI, intent signals become actionable workflows.

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Intent Ideal Customer Profiles Zoominfo Intent Signal 130

DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. Fit, intent, and engagement. Identify Your Qualified Market.

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Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

Zoominfo

DECEMBER 6, 2024

Improved Lead Follow-Up : Ensure no lead is overlooked with rules-based routing. Stronger Account-Based Marketing : Gain better visibility into account engagement. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences. Salesforce integration.

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Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Orange Owl Blog

APRIL 10, 2025

Account-Based Marketing Top B2B ABM Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as one of the most effective strategies for driving high-quality leads and maximizing ROI.

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Demand Generation Agencies Account Based Marketing Paid Search Agency Advertising Agencies 52

B2BMarketing.net

APRIL 11, 2025

On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European ABM Forum. Morning moments: intent signals and intelligent scaling Leanne Chescoe from Demandbase opened the day with a panel on scaling ABM using intent data. His message?

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Intent Data Account Based Marketing ABM Intent 59

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

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Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

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Account Based Marketing Segmentation ABM Marketing AI 52

Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. 93% of B2B marketers say they need more than two sources for their intent data.

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Top of Funnel Intent Account Based Marketing Intent Signal 71

Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. While many marketers focus on campaign concepts and content, the operational backbone of ABMworkflows, integrations, and automationoften determines whether campaigns achieve their full potential or fall short of expectations.

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Account Based Marketing ABM Linkedin Multi-Touch Attribution 52

KoMarketing Associates

SEPTEMBER 23, 2020

Still questioning how marketing automation and sales and marketing alignment are a trend? Consider this: “68% of ABM programs use automation,” according to Salesforce’s 6 th State of Marketing report. Applications like this become especially valuable in the context of account-based marketing.

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Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement.

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Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

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Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

DemandBase

MAY 26, 2020

ABM for Sales, because it takes two wings to fly. For our first post, we want to set the stage of what Account-Based Marketing (ABM) looks like for sales teams. ABM also promises to free prospects from the torrents of unwanted emails and still allow you to close more deals with in-market accounts.

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Account Based Marketing ABM DemandBase Peer-to-peer 133

Martech

JUNE 3, 2022

. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. Which accounts within that ICP are you going to go after?” ” Here are three ways an ABM strategy can help improve sales and marketing velocity. Account analysis and measurement.

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Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 119

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

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Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

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Account Based Marketing DemandBase Work Management Marketing Automation Services 132

Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy.

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Account Based Marketing ABM Sales Management Enterprise Management 139

Single Grain

APRIL 17, 2025

Account-based marketing is only effective if your brand has a presence where B2B buyers are. While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts.

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Multi-Channel Account Based Marketing Multi-Touch Attribution ABM 52

SalesIntel

MAY 8, 2025

ABM isnt about casting a wide net; its about precision. This blog explores why keeping your ABM data fresh is non-negotiable and how automated enrichment ensures your Ideal Customer Profile (ICP) stays razor-sharp, actionable, and relevant. If your ABM strategy relies on yesterdays data, youre essentially shooting in the dark.

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Ideal Customer Profiles Account Based Marketing ABM Automation 40

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with.

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Intent Data Account Based Marketing Intent ABM 111

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Vision Edge Marketing

AUGUST 22, 2023

Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries. How Do Buyer Intent Signals Lead to Better Conversion Rates?

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 246

DemandBase

AUGUST 18, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. ABM like a boss! The rapid success of ABM is clearly driving demand for increased investment. This is it.

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Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Only B2B

APRIL 16, 2025

Thats how behavior-led messaging becomes timely, relevant, and effective According to the Content Marketing Institute, 87% of marketers say content marketing generates demand , and 74% say it nurtures leads effectively. You can also map buyers content journeys to intent signals from platforms like Bombora.

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Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. This integration aims at providing an omnichannel view of key account activity for those joint customers of Jambo and ON24.

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Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 98

NetLine

AUGUST 13, 2024

Personalized content and account-based marketing (ABM) are revolutionizing how B2B marketers engage with their target audiences. Perhaps this is why we’ve seen such an explosion in ABM in the past decade. However, ABM has evolved significantly over the past year. Pretty standard stuff.

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Account Based Marketing Personalization Intent Data ABM 52

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Heinz Marketing

SEPTEMBER 24, 2024

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. This allows SDRs to focus on accounts that are actively showing interest in their industry.

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Marketing AI Work Management Tools Marketing Management 105

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

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Advertising Agencies Demand Generation Ideal Customer Profiles Advertisements 52

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 100

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 100

Modern B2B

MAY 5, 2025

Why Custom Engagement Minutes Matter The traditional approach of manually reviewing an account’s activities across different marketing programs is not just tediousit’s inefficient and often misses crucial signals. The post Mastering Demandbase Custom Engagement Minutes appeared first on Modern l B2B Marketing.

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DemandBase Marketing Analytics Tools Intent Signal Classified Ads 52