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Google to remove GA4 integration with Optimize

Martech

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. If you don’t use Optimize, your strategy can transform and evolve with this change. The GA4 integration with Optimize, is capable of sending data to and from the platform.

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25 Conversion Rate Optimization Tools that Pros Can’t Ignore

Optinmonster

These conversion rate optimization tools can help you get the job done, simply and painlessly. With its drag and drop builder, you can create eye-catching lead generation forms that are optimized to deliver the highest conversion rates. Plus, OptinMonster has A/B testing that takes the guesswork out of your campaigns.

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Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO

seo.co

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? How is your traffic translating into meaningful revenue for your business ? Without this key step, you can generate all the traffic you like—and it won’t matter to your bottom line.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Best Split Testing Tools (As Recommended By Experts). Does it run free trials? Is it client or server-side?

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.