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Switch the user interface to accelerate growth and leadership

Biznology

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Lesson for leaders.

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Intentional inventing: own the intellectual property that leads the future

Biznology

What new applications and features are you adding? If the startup receives an M&A offer, the patent may decide why they are bought and how much they are paid. Check that you’re making good choices with a quick Google search. Use that metric to estimate, or search and find, the number for each problem. Like this post?

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Decline today, dystopia tomorrow?

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and did you miss me? Read more here. Why we care.

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Using Digital Channels with Precision: How Connected TV Fits Into Your Multi-Channel ABM Strategy

Madison Logic

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

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Getting the most out of first-party data with a CDP

Martech

The success within the Michael Kors marketing team has caught on, according to Sharon Kratochvil, Vice President Global Analytics at Michael Kors. The consumer doesn’t care that marketing can have separate teams responsible for paid media or email marketing or CRM or stores,” said Tamara Gruzbarg, Head of Customer Insights at ActionIQ.