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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Fast-forward to October 2023.

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Do These 5 Things Now To Prevent Google’s New March 2024 Release From Affecting Your Rankings

Square 2 Marketing

Google recently released the March 2024 core update aimed at providing better search results. Other changes include incorporating the helpful content system into its overall core ranking system and enforcing spam policies through automated algorithms and manual actions.

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HubSpot’s January 2024 releases include email compliance, inbound lead routing and more

Martech

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

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Top Email Conference Takeaways to Implement in 2024

Litmus

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

This increases the deliverability of your emails and helps ensure your emails are not flagged as spam. Regularly check your email list for addresses that bounce back or look like spam. Compliance: Built-in features to ensure compliance with email marketing regulations, such as GDPR and CAN-SPAM.

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5 Important Observations about the Evolution of Google SGE in March 2024

Brightedge

We released exclusive findings on Perplexity. This past month has provided insights into Google's strategic direction as they prepare for the highly anticipated widespread release of SGE. When will SGE Go to General Release? This has been an exciting past month in Generative AI and Search!

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How SaaS companies can master Google’s 2024 update

accelerate agency

Every year, Google releases a core algorithm update – this year was slightly different, with two large algorithm updates being announced Tuesday, March 5th, 2024 via Google’s Search Status Dashboard. Image source What is the purpose of these updates?