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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Source: Similarweb Notably, Musinsa raised $190m last year, at a time when VC money is cooling on Asian startups. Get more business ideas and trendy data in our weekly Trends Newsletter. Source: Bloomberg ?

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Brevo (formerly Sendinblue) If you’re looking for a powerful email marketing tool with minimal startup costs, check out Brevo (formerly Sendinblue). Click here to get started with Constant Contact.

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A guide to the wedge marketing strategy

MKT1

Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. 🧀 What’s a wedge marketing strategy?

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

Gmail will sunset its simple HTML view in January 2024. Newsletter startup beehiiv acquires ad platform Swapstack. A duo from TIME magazine’s list of most influential voices in AI share why the decided to write their book on AI in the form of a newsletter. This isn’t your ordinary email newsletter.

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How to build your growth (marketing) strategy

MKT1

As I began writing this newsletter, I realized this is a 2 parter. this newsletter This newsletter focuses on all the inputs you need to look (at least) annually to lay the foundation for your strategy. Our agency helps startups with Demand Generation & RevOps to hit aggressive pipeline targets.

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How to market “marketing” internally

MKT1

In this newsletter: This newsletter is a companion to “Intro the MKT1 Method”, an overview of our core principles for building B2B marketing teams. Find the newsletter, video, and slides here. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co Back to the post… 1.