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Meta advertising trends and priorities for 2024

illumin

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook.

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Programmatic advertising trends to watch in 2024

illumin

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

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What is retail media – and why it’s taking over in 2024

illumin

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. of total digital ad spending in the US.

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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. billion by the end of 2027, per eMarketer. The post TV advertising: 6 key trends to watch in 2024 appeared first on MarTech.

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#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

B2B Marketing Exchange

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. For an even greater sneak peek into #B2BMX 2024, read the full article here. This year’s event, which takes place in Scottsdale, Ariz.,

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Digital ad spend growth drops to 7.8% this year

Martech

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. growth in 2024, the forecast said. Image: eMarketer. of total digital ad revenue, according to eMarketer. A more modest rebound may also in the cards for 2024. digital ad spend is only expected to increase 7.8%

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US martech spending set to break $20 billion this year; growth slowing

Martech

this year — surpassing $20 billion, according to industry research eMarketer. Spending is expected to accelerate in 2024. Source: eMarketer , August 2022. billion by 2024. marketing technology spending is expected to increase a healthy 14.3% Spending increased 20.9% in 2021, according to the report. in 2022 and 12.4%

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