Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. Spending is expected to accelerate in 2024. Source: eMarketer , August 2022. billion by 2024. marketing technology spending is expected to increase a healthy 14.3% Spending increased 20.9% in 2021, according to the report. in 2022 and 12.4%

Spending 101

Spending Emarketing Gartner Comparison 101

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled. Customers are already shifting to mobile-first and cookieless in 2024. Marketers are gearing up for the cookieless mobile era.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Data from eMarketer shows that Spotify had more listeners than Apple Podcasts in 2021, with around 28.3 billion by 2024.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Deloitte forecasts an increase in global consumer engagement with audio entertainment in 2024. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” in 2024, continuing to grow and hold its critical spot in the ad market. Sky Canaves eMarketer report definitively states that “No other industry comes close to retail.”

Spending 52

Spending Paid Search Agency Ads Emarketing 52

illumin

JANUARY 4, 2024

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Mobile spending is increasing year after year; to remain relevant, marketers need to ensure their strategies for Black Friday 2024 include these audiences. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%.

Mobile Advertising 86

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 86

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. Online video ad spend to rise from US$95 billion in 2024. Search spending is expected to increase at a faster rate than total digital ad spending, with Western Europe predicted to see a 9.2%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Porch Group Media

JUNE 9, 2022

billion users in 2024. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. – eMarketer. Email Usage Statistics. In 2022, 4.03

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

QuanticMind

AUGUST 30, 2023

All other Discovery campaigns will be eligible for the upgrade upon wide release in October, with automatic upgrades expected from January to March 2024. TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Liveintent

MARCH 7, 2023

According to eMarketer, US digital retail media ad spending will reach $61.15 billion by 2024 , making up nearly 20% of digital ad spending. Retailers everywhere are already capitalizing on endemic opportunities to drive revenue with Retail Media Networks (RMNs) — and business is booming.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62

Liveintent

MAY 18, 2023

Emarketer projects that retail media ad spend in the U.S. By 2024, spending is expected to account for nearly 20% of total digital ad investments as advertisers increasingly turn to retail media for performance and data opportunities, particularly in the face of identity deprecation on the open web.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Podcasting will be a $4 billion industry by 2024 ( The Verge ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Porch Group Media

AUGUST 10, 2021

billion by 2024. According to eMarketer, 70 percent of people expect a personalized experience. As brands concentrated on digital channels, email emerged as strong as ever. billion emails were sent and received every day in 2020. Statista ) In 2021, 4.03 source ) No platform even comes close to the potential reach of email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Martech

JUNE 29, 2022

That will amount to about $100 million per day by 2024. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission. Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. companies alone.

Marketing Attribution 98

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 98

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. In the U.S., ad spend lost to fraud this year.

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Digilant

AUGUST 10, 2023

media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Consider the following: By 2024, U.S. Over the decades that programmatic advertising has existed, its technology and tactics have become increasingly more transparent, sophisticated, and effective. Need proof?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Consider the following: By 2024, U.S. Over the decades that programmatic advertising has existed, its technology and tactics have become increasingly more transparent, sophisticated, and effective. Need proof?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. This is only the first step: by the end of 2024 marketers should completely eliminate third-party cookies from their strategies. But are marketers on the open web prepped and ready to go?

Privacy 109

Privacy Ad Frequency Emarketing Planning 109

Martech Advisor

OCTOBER 24, 2019

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. billion by 2024. In 2018, programmatic mobile ad spend in the U.S. grew 25%, from $24 billion the year prior. In fact, the Global Geo-Fencing Market is estimated to cross $1.7 Addressable Geo-Fencing.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 billion by 2024. No wonder most marketers are miserable ! Digital Ads Might Be the Next Financial Bubble to Burst. billion and projects that figure to grow to $526.17 Sounds promising for the digital ad industry!

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

illumin

APRIL 4, 2024

Amazon is turning 30 years old in 2024. Now, as e-commerce begins to stabilize, eMarketer predicts growth of 12% a year for the next three years. On July 5, the online retailer enters its third decade, now the global leader in online sales. While online sales have been growing, their rate has slowed significantly.

Amazon 45

Amazon Paid Search Agency Emarketing Advertisements 45

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. eMarketer) Image Source: Nexcess The U.S. (Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. trillion in sales in 2023.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Single Grain

JUNE 13, 2023

emarketer ) In 2023, U.S. eMarketer ) 90% of all internet users are reached through the Google Display Network. Websitebuilder ) In 2024, Facebook ad revenue is projected to rise to $75.11 billion in 2021 and is projected to reach $56 billion by 2024. Meetanshi ) In 2023, U.S. native advertising will make up 59.7%

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. According to eMarketer , however, Threads users are continuing to climb steadily, in pact with new Instagram users.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

PureB2B

FEBRUARY 8, 2021

eMarketer reports that in 2021, global digital ad spending will reach $389 billion, up from $333 billion in 2020. It is also projected that by 2024, digital ad spending will go as high as $526 billion. You can have the most attention-grabbing ad, but are you still wondering how to get people actually to click on the banner?

Account Based Marketing 62

Account Based Marketing Display ABM Paid Search Agency 62

PureB2B

FEBRUARY 8, 2021

eMarketer reports that in 2021, global digital ad spend will reach $389 billion, up from $333 billion in 2020. It is also projected that by 2024, digital ad spending will reach as high as $526 billion. You can have the most attention-grabbing ad, but are you still wondering how to get people actually to click on the banner?

Account Based Marketing 62

Account Based Marketing Display ABM Paid Search Agency 62

Bannerflow

DECEMBER 14, 2020

Ad spend for CTV, according to eMarketer, is predicted to reach $8 billion this year and climb to more than $17 billion by 2024. It’s the only way to reach two types of audience group: People wanting to watch TV according to their own timeframe (known as cord-cutters).

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

B2B Marketing Directions

MARCH 27, 2022

of total global online B2B sales were made via online marketplaces, but they are forecast to account for 30% of all online B2B sales by 2024. eMarketer predicts that B2B e-commerce will total $1.77 Source: Shutterstock Key Takeaways Online B2B marketplaces are changing the landscape of business-to-business commerce. trillion in 2025.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Here are some of the top reasons your brand should start advertising on streaming TV services like Hulu: eMarketer predicts that by 2022, over 25% of households in the U.S. will drop traditional television.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Single Grain

NOVEMBER 28, 2023

According to eMarketer, CTV ad spend in the U.S. The post 23 Digital Marketing Trends You Can’t Ignore in 2024 appeared first on Single Grain. is expected to reach $29.29 households now have at least one streaming subscription. Just click the button below to book a chat with our team!

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126