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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. What other brands peak their interests?

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Top tips for building a successful brand strategy in 2024 and beyond

Martech

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. These should be consistent with your other marketing materials to reinforce brand identity. So make it count.

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Top tips for building a successful brand strategy in 2024 and beyond: Part 2

Martech

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

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The Litmus Team’s Top 3 Email Tips for 2024

Litmus

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? Check out our range of integrations.

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Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. As you chart your course, here are seven tips to help navigate the journey forward. Set your North Star. Set your North Star.