Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

Efficiency 127

Efficiency Ideal Customer Profiles B2B Marketing Planning 127

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45.

Email Marketing 83

Email Marketing B2B Marketing B2B Marketing Qualified Leads 83

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Staying ahead of the curve is crucial to success.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. Gathering the Innovators and Thinkers The Forrester B2B Summit has always been a hub for cutting-edge technology and innovative processes.

Forrester 69

Forrester Marketing AI B2B Conference 69

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! 3 Olesija Saue Personal Branding Agency Maximizer Contact Olesija Saue Score: 62.82 4 William Arruda Contact William Arruda Score: 59.33

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 110

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 92

Trends Marketing & Strategy Conference Lead Scoring 92

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. How will this change in 2024? This may never change. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 115

eCommerce Enterprise Management Paid Search Agency Marketing Management 115

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. B2B email campaigns Email campaigns aren’t just for consumer brands. In the year ahead, expect to see more B2B organizations adopting and implementing email efforts to engage their customers.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

B2B Marketing Exchange

MARCH 4, 2024

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success. Feeling FOMO from missing out on the 2024 B2B Marketing Exchange? See you there!

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Visitor Queue

NOVEMBER 9, 2023

As we approach 2024, the importance of creating enticing content has never been more essential. That’s exactly why we have […] The post 10 B2B Content Marketing Tips to Use 2024 and Beyond appeared first on Visitor Queue Blog | Identify Website Traffic.

B2B Marketing 97

B2B Marketing Tips Content Marketing B2B 97

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation.

Marketing AI 125

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 125

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! We amplify your content for free!

Education 126

Education B2B Thought Leadership Thought Leadership Lead Scoring 126

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Martech

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss.

Advertising Channels 97

Advertising Channels B2B Marketing Ads B2B 97

Visitor Queue

NOVEMBER 21, 2023

As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. But, with so many different ways to […] The post How to Improve Your B2B Email Marketing Strategy in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

Email Marketing 81

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 81

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 We amplify your content for free!

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more MarTech webinars.

Planning 125

Planning Marketing Budget Creation Marketing Budget B2B Marketing 125

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. With that said, there is a model that B2B marketers can use to reliably drive SEO success when aided by quality data and expertise. What is an SEO strategy?

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! The post AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer appeared first on Heinz Marketing.

Marketing AI 116

Marketing AI B2B Budget Programs CMO 116

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. When we say we have insights into what B2B professionals actually want and need, we mean it.” An Analysis of 6.2 million first-party content registrations. YOY increase.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

B2B Marketing Exchange

JANUARY 3, 2024

Now that the holiday festivities have settled, it’s time to chart the course for our resolutions in 2024. Their insights may spark inspiration as we enthusiastically embrace the opportunities that 2024 holds. What is your PROFESSIONAL new year’s resolution for 2024? Calendar View Session Jennifer Fields Sr.

B2B Marketing 52

B2B Marketing Personalization Ideal Customer Profiles Planning 52

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Envy

JANUARY 22, 2024

2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss.

B2B Marketing 71

B2B Marketing B2B Curation Marketing & Strategy 71

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Here are my takeaways.

Marketing AI 92

Marketing AI Work Management Marketing Management Vendors 92

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 103

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 103