illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television. Will audiences still choose streaming if they have to watch ads to do so?

Paid Search Agency 105

Paid Search Agency Amazon Ads Television marketing 105

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Advertisements Advertising 102

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing AI 81

Marketing AI Advertising Agencies Planning Broadcasting 81

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing AI 75

Marketing AI Advertising Agencies Planning Broadcasting 75

Digilant

JUNE 27, 2023

The 2023 FIFA Women’s World Cup is still a few weeks away but is already shaping into a history-making tournament. Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

The 2023 FIFA Women’s World Cup is still a few weeks away but is already shaping into a history-making tournament. Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Martech

FEBRUARY 6, 2024

Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. BetMGM reduced its spending on the platform by 87% in 2023.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 110

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Dig Deep into Data to Reach your Audience In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Digilant

JANUARY 3, 2023

Advertisements are a valuable asset in any marketer’s toolbox, allowing consumers to gain knowledge of a brand or product or find solutions to their pain points. An integrated digital advertising strategy connects all advertising channels to ensure consumers are reached but not bothered during their viewing. .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Digilant

FEBRUARY 28, 2023

A recent survey found that 7 in 10 advertisers are negatively impacted by inflation rates and supply chain disruptions, while 49% have reduced or completely paused their advertising budgets. In 2023, it’s safe to say many advertisers will be tasked with doing more with fewer resources.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Advertisements 52

Porch Group Media

NOVEMBER 4, 2022

Why You Can’t Afford to Miss out on Connected TV in 2023. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? advertisers will spend about $38.83 billion on CTV ads in 2023. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Navigate the Channel

OCTOBER 31, 2023

The BSC Jerry Rouleau Awards for Excellence in Marketing recognize the best digital marketing product and print advertisements in the industry that markets systems-built construction to consumers or a product/service to the building systems community. 15-17 in Washington, D.C.,

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. million in 2023.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Digilant

AUGUST 10, 2023

In 2023, U.S. As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

In 2023, U.S. As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech

APRIL 18, 2023

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For much of that time, both TV networks and advertisers complained about the accuracy of the data. It doesn’t apply to the company’s local ratings, which remain unaccredited. Get MarTech! In your inbox.

Cable 92

Cable Broadcasting Television marketing Guidelines 92

ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. billion in 2023, per Statista. But yet this one only does the TV, and this one only does the cable and so on. That’s down from 42% last year and 58% in 2020. billion in 2020 to $23.6

Marketing Management 95

Marketing Management Paid Search Agency Marketing Automation Services Gartner 95

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. The Decline of TV Advertising. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Advertising During Economic Uncertainty Around eight in 10 U.S. adults expect to struggle financially during 2023, which means it’s more important than ever to pay attention to these shifts in behaviors and platforms.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Advertising During Economic Uncertainty Around eight in 10 U.S. adults expect to struggle financially during 2023, which means it’s more important than ever to pay attention to these shifts in behaviors and platforms.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. — Mediacom Cable (@MediacomCable) December 21, 2020.

Social Media 103

Social Media Statistics Marketing Management Ideal Customer Profiles 103

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? billion in 2023. 7 Benefits of CTV Advertising .

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

illumin

MARCH 7, 2024

This should be an amazing opportunity for advertisers. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. Follow @illuminHQ

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Hubspot

JANUARY 6, 2020

And, while Google advertising solutions have benefitted more than 1.3 I believe we will see Google continue to crack down on certain advertising industries," says Russ Jones, Principal Search Scientist at Moz. " When these bans take place, it creates a short-term opportunity for companies to shift advertising dollars to organic.

Marketing AI 91

Marketing AI Lead Ranking Work Management Marketing Management 91

Digilant

FEBRUARY 2, 2023

Over the past year, digital advertisers embraced ample opportunities – both within legacy channels and new – to reach and engage with consumers in targeted, meaningful ways. What trends, channels, and solutions will truly move the needle for advertisers? 14 Advertising Trends You Need to Know in 2023: Part 1 1.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Digilant

FEBRUARY 2, 2023

Over the past year, digital advertisers embraced ample opportunities – both within legacy channels and new – to reach and engage with consumers in targeted, meaningful ways. What trends, channels, and solutions will truly move the needle for advertisers? 14 Advertising Trends You Need to Know in 2023: Part 1 1.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Sword and the Script | B2B

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ A little like TV of old, where the once-dominant broadcast channels gave way to more narrowly targeted cable networks, social platforms will appeal to specialized audiences and those seeking like-minded social communities.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements. These methods can be more engaging than traditional digital ads, capturing the user’s attention in a novel and interactive way.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126