2021, Churn Rate, Email Campaigns and Privacy Protection

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2021

Churn Rate

Email Campaigns

Privacy Protection

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Email revenue and profit.

Webinar Metrics

Webinar Metrics Deliverability CAN-SPAM Co-Registration

20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Fewer than a fifth (17%) measure their email marketing return on investment (ROI). There’s a reason many call the open rate a vanity metric.

Webinar Metrics

Webinar Metrics Click Rate Deliverability Open Rate

B2B Marketing Zone

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

20 Email Metrics & KPIs to Measure Success and Drive Action

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