ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? Growth marketing strategy focuses on fostering brand loyalty and building long-lasting relationships with their customers.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Digilant

SEPTEMBER 8, 2020

Where should you focus your digital marketing spend? Digital marketing attribution model s help find the value of each channel and campaign and are a key strategic component of your digital marketing strategy. . Digital Marketing Attribution Model s for 2021. What is sparking the highest ROI?

Marketing Attribution 52

Marketing Attribution Lead Ranking Top of Funnel Paid Search Agency 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

seo.co

MAY 10, 2021

If so, check out this list of 31 white hat SEO hacks for 2021. However, in 2021 and beyond only quality content will rank high. It’s not easy to fool a search engine algorithm in 2021. Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. planned to have unified marketing data and 45% are already operating with a strategy in place ( Ascend2 , 2021). Ascend2 , 2021). Harris Poll and AdWeek , 2021). Nielsen , 2021). Nielsen , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Therefore, this survey primarily captured the perspectives and experiences of marketers in large enterprises.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Sprout Social

AUGUST 10, 2021

Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Alysha: I love that we’re talking about this in detail, because our partnership is so organic. Rachael: Right? I love em ??

Social Media 120

Social Media Work Management Advertising Agencies Social Marketing 120

Martech

JULY 22, 2022

Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said. Get the daily newsletter digital marketers rely on. Do you want to optimize your marketing spend? Processing.Please wait.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Cross-Selling 107

Full Circle Insights

JANUARY 11, 2022

. “We’re incredibly honored that Full Circle Insights has been recognized for the second year in a row, amongst the most innovative offerings of the year and we look forward to bringing marketers additional impactful products in 2022.”

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Martech

MAY 27, 2022

As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% This data highlights the ever-evolving nature of advertising and underscores the importance of adopting relevant marketing strategies.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Mobile Advertising 121

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Madison Logic

MARCH 23, 2023

In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022. billion in 2021. Lock up your data!

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The August 2021 edition of the survey found that the optimism of B2B marketers had returned to pre-pandemic levels. In the August 2021 survey, 31.7%

CMO 52

CMO Customer Surveys Research B2B 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Spiralytics

APRIL 23, 2023

Global influencer marketing was valued at $16.4 Spending on influencer marketing is anticipated to increase by 15.9% By 2024, influencer marketing spending will likely generate $7.14 billion on influencer marketing, while TikTok allocated $774.8 Email marketing also offers big returns.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Identify and Prioritize In-Market Accounts and Buying Committee Members SMBs are increasingly researching how AI can impact their businesses, despite historically being considered a game for large organizations.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Sprout Social

MARCH 14, 2022

The reality is that as brands make themselves more accessible to their customers, the more knowledgeable consumers become—about products, services, and how marketing and brand-building work. — Ben & Jerry's (@benandjerrys) January 14, 2021. Learn more: [link] pic.twitter.com/DYPXkIS8LP.

Campaigns 108

Campaigns Ad Building Brand Identity Branding 108

Choozle

DECEMBER 1, 2021

Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Make a note of any changes in your team members or marketing partners.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

B2B Marketing Directions

NOVEMBER 7, 2020

Content Marketing Spending Borrell's analysis found that U.S. billion on content marketing in 2019. Because of COVID-19, Borrell projects that content marketing spending will decline by 1.5% The following table depicts the top five media channels used for content marketing in 2020. companies spent $64.3

Spending 68

Spending Research Content Marketing Planning 68

Content Standard

AUGUST 24, 2021

Content-fueled initiatives such as organic search, organic social, email, and on-site personalization. Cue the resounding “I told you so” from content marketers.) By building their own marketing ecosystems, brands can: Pull back from paid platforms and reclaim ownership of the effectiveness of their marketing spend.

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

The Customer

APRIL 14, 2020

18 min What’s Changing With Push Notifications in iOS15 (and What to Do About It) September 30, 2021 A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity. Data Privacy (archive). It’s a key interaction enabler.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

TrustRadius Marketing

FEBRUARY 3, 2022

Organizations in many sectors use cloud management to optimize data, infrastructure, and services on the cloud. Cloud management techniques also help leverage cloud resources to develop and deploy software applications through APIs. Elements of Cloud Management. Choosing a cloud environment.

Work Management 52

Work Management Enterprise Management Budget Programs Contingency Planning 52

Madison Logic

OCTOBER 26, 2023

The  World Tourism Organization recognized 2020 as the worst year in tourism history with a 73% decline in international tourist travel and one billion fewer travelers compared to 2019. Identify and Prioritize In-Market Accounts and Buying Committee Members  There’s no denying that fintech is a driving force in the future of business.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Choozle

DECEMBER 1, 2021

Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Make a note of any changes in your team members or marketing partners.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Sprout Social

JUNE 26, 2023

These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments. It also uses AI insights to inform investment decisions based on factors like the timing, length and reach of a marketing campaign.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

SocialPilot

FEBRUARY 26, 2024

Benefits of Using AI in Marketing The infusion of AI in marketing isn’t just a trend; it’s a strategic revolution that brings many benefits, transforming challenges into opportunities. Examples of AI Marketing If you read this blog to this point, you might wonder, “What does it look like for me?

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 billion in 2021 to US$410.2 4 Marketing Learnings From a Study. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 208

CMO Gartner Budget Programs Spending 208

Golden Spiral

NOVEMBER 7, 2022

Have you been asked to cut your marketing budget? Or are you feeling rumblings inside your organization of a coming shift? After a booming 2021 and early 2022, companies in the U.S. Google slashed their own marketing budget at the height of the pandemic. 10 Ways to Maximize Your Marketing Spending.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

B2B Marketing Directions

SEPTEMBER 5, 2021

A growing number of marketing leaders now believe that driving business growth is the raison d'etre of the marketing function. Recent research shows that the pressures on marketers to deliver on revenue growth have become intense.

CMO 52

CMO Marketing & Strategy Paid Search Agency Customer Surveys 52

EveryoneSocial

DECEMBER 14, 2021

Nor do you need a massive budget to be successful and reap the benefits. Organizations of all sizes benefit from getting their teams active and engaged on social media. Plus, organizations with an employee advocacy program in place are more than twice as likely as to be high-growth companies: those with revenue growth greater than 20%.

Paid Search Agency 56

Paid Search Agency Paid Social Agency Enterprise Management Companies 56

EveryoneSocial

DECEMBER 14, 2021

Nor do you need a massive budget to be successful and reap the benefits. Organizations of all sizes benefit from getting their teams active and engaged on social media. Plus, organizations with an employee advocacy program in place are more than twice as likely as to be high-growth companies: those with revenue growth greater than 20%.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Companies 52

B2B Marketing Directions

SEPTEMBER 16, 2018

The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The primary objective of the survey is to capture the opinions of senior marketers about important trends in marketing spending and practices. of the current marketing budget to 14.9%

CMO 40

CMO Customer Surveys Trends Planning 40