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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Impersonal ads and digital experiences.

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

Case in point: Stories made up 45 percent of the paid ad spend on Instagram in 2019. . In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. This way, you’ll have a clear vision for your strategy and won’t be left creating content on the fly. . Interviews with experts.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for SEO.

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Email Marketing Trends and Strategies for 2019

Porch Group Media

Email Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. But, because this tactic is still somewhat new, many companies might not know where to start when brainstorming live content. In 2019, internet users watch 1.1 In Q2 of 2019, Twitch users watch 2.9

Stats 101
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Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Porch Group Media

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. These findings are consistent with their research finding in 2019. In 2019, 63% of marketer were using list management services compared to 56% in 2020. Disruptive Advertising ). Email Marketing Objectives.

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Email Marketing Trends & Stats to Know for 2021

Porch Group Media

Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Approximately 90% of U.S.

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