Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Schubert B2B

JANUARY 2, 2018

Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Martech Advisor

OCTOBER 15, 2019

Retail marketers should incorporate artificial intelligence (AI) into their holiday marketing campaigns to stand out from the competition, bring in new customers and increase revenue, shares, R.J. Halloween costumes are hitting the shelves, which means it’s time for marketers to roll out their holiday marketing campaigns.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. However, most marketers have too much on their plates to prioritize social networking.

Lead Generation 92

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 92

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years. Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Martech Advisor

AUGUST 29, 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy.

Mobile Marketing 46

Mobile Marketing Trends Marketing & Strategy Marketing Strategy 46

Hubspot

OCTOBER 16, 2020

No matter what country you're marketing in, Instagram's platform is primed for brand awareness. Yellow Sensis Social Media Repor t, 2018). Instagram is the third-most-used non-gaming mobile app in Australia. ( Statista , 2018). Yellow Sensis Social Media Report , 2018). Yellow Sensis Social Media Report , 2018).

Stats 99

Stats Trends Bandwidth Social Media 99

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Native advertising increases purchase intent by 18 percent.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

PureB2B

MAY 20, 2018

Businesses nowadays need to take advantage of technology when it comes to their B2B marketing and operations strategies. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. As such, B2B marketers will be able to better deliver the personalized experiences that buyers crave.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Businesses nowadays need to take advantage of technology when it comes to their B2B marketing and operations strategies. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. As such, B2B marketers will be able to better deliver the personalized experiences that buyers crave.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. However, most marketers have too much on their plates to prioritize social networking.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

KEO Marketing

DECEMBER 12, 2017

What do you need to focus on, both online and off, in your key marketing strategies for 2018? Creating your marketing plan begins with your company’s strategic initiatives. All your marketing strategies must tie back into your company’s 2018 objectives. Don’t Forget Offline Marketing.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. Let’s take a look at a few of the most important steps: Fully Responsive Websites/A Mobile-First Strategy. The most robust of your marketing efforts will fall short if there is no destination for your new customers. Enriching Your Content.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Digital Marketing Channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. Influencers. Innovation.

Social Media 99

Social Media Social Marketing Media Trends 99

Digilant

NOVEMBER 8, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Maximize on mobile. Drive multi-channel purchasers.

Mobile Advertising 40

Mobile Advertising Multi-Channel Advertising Agencies Work Management 40

TrustRadius Marketing

DECEMBER 10, 2019

US consumers spent over $5 billon online in 2018 —which was a 15% increase from the year before. A recent report from the US Department of Commerce reveals that online sales have increased 16% between Q3 2018 and Q3 2019 , compared to overall retail, which has only increased by 4% over the same time period. .

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

Zoominfo

MAY 22, 2020

Less secretive data that could let a party contact a person includes email addresses and mobile phone numbers. such as websites visits, social media posts, or online purchases?—fall In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. One third of consumers say they would purchase more from brands whose CEOs demonstrate transparency on social. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Hubspot

DECEMBER 17, 2018

As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.

Marketing AI 74

Marketing AI Trends Mobile Advertising Lead Scoring 74

Content Standard

NOVEMBER 30, 2018

Shoppers often feel the pressure to perform at the holiday season—think about all the effort poured into purchasing gifts, planning holiday meals, organizing travel itineraries, and hosting friends and family. The holiday marketing season functions as a funnel. Image attribution: Toa Heftiba.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Multi-Touch Attribution Trends 93

Digilant

OCTOBER 30, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Download the infographic here. Online Shopping Habits.

Amazon 40

Amazon Mobile Advertising eCommerce Advertising ROI 40

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below. B2B ecommerce marketing dwarfs B2C ecommerce. B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. merchants in 2018, up 15.0% trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Digilant

OCTOBER 24, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Download the infographic here. Who’s Shopping?

Mobile Advertising 40

Mobile Advertising Demographics Advertisements Advertising 40

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Marketers have manually managed advertisements since the beginning of time.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

What are the trends that the brands are missing out on? As we usher in 2020, it is time to find out what they can do to strike a connection with untapped markets and be more customer-centric! So, don’t wait and scroll down for the lowdown of 5-top trends of online retail and e-commerce for the year 2020! The time is NOW.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Digilant

NOVEMBER 14, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Extend your reach by using advanced programmatic marketing.

Mobile Advertising 40

Mobile Advertising Multi-Channel eCommerce Purchase Intent 40

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Download the infographic here.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 94

Stats Emarketing Mobile Marketing Marketing & Strategy 94