Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. Small Business Trends ).

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. Converting leads into customers is the top marketing priority.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI. ABM in Context.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Webbiquity

FEBRUARY 12, 2018

So it’s being followed up with an all new collection of stats and facts to help marketing leaders and professionals hone their strategies and tactics for 2018.

Stats 237

Stats Planning Marketing Budget Creation Marketing Budget 237

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Smart small businesses do not make assumptions. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Only B2B

MARCH 15, 2018

15+ Demand Generation Statistics that Every Business Should Know. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

ClearVoice

MAY 15, 2020

All this meaning, of course, that having a sound video marketing strategy is more essential now than ever. With more people likely to stay inside in the near future — putting outdoor entertainment and live-event activations at risk for the foreseeable future — video marketing is only going to get that much more important.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sword and the Script | B2B

NOVEMBER 23, 2019

These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

JANUARY 18, 2018

The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. Content Personalization.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. There are significant disconnects between the types of content buyers want and what marketers are (too often) delivering.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 19, 2016

billion by 2018. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. But social media marketing spending will rise anyway. billion by 2018. 70% of the U.S. Statistica ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Originally published on July 6, 2018, by Chad.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. About Digilant.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

QuanticMind

FEBRUARY 14, 2019

Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal influencers that they are today. billion, up 13% year-over-year. Are they using Facebook ? Most definitely.

Social Media 40

Social Media Conversion Media Marketing Budget 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Well, compiling the right data is the best way to go. Content Marketing has a host of benefits and is definitely worth the time and effort. billion by 2022.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. From strategic objectives to tactical points of focus, the information below can help guide and support B2B marketing initiatives proposed in the new year and beyond. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

DivvyHQ

JANUARY 4, 2019

Collaboration, generally defined as two or more people working together to achieve the same goal, is no trend. Here are three content collaboration trends to keep an eye on with the new year upon us. Content Strategy and Content Planning Are Complementary, and Equally Important. They’re partially right.

Trends 53

Trends Marketing Budget Creation Marketing Budget Content 53

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Contently

DECEMBER 5, 2019

Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Porch Group Media

AUGUST 22, 2022

Safety and Smart Home Technology. Additionally, since the pandemic, there has been a huge uptick in smart home device sales as homeowners seek solutions to reduce energy consumption, improve security and automate household tasks. The smart homes market is expected to reach USD 313.95 billion by 2027. for every $1.27

Advertising Channels 52

Advertising Channels Marketing Budget Emarketing Multi-Channel 52

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. Content Marketing. Content Marketing Institute).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Content Strategy Should Be More Than a Deadline.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Problem-solving.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. Why Follow Marketing Trends? Marketing trends evolve for good reason. 2018 Marketing Trends.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Single Grain

MAY 4, 2021

Trends show that video content, which was already expected to increase before the pandemic hit, will continue to rise steadily. Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. Dive Deeper: The Impact of Social Media on Business in 2021.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Content Standard

MARCH 8, 2019

Earlier this week, the Content Marketing Institute (CMI) released its latest research report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Here are some of the major takeaways for B2B tech content marketers we learned from the CMI report: 1. Statistic attribution: Content Marketing Institute.

B2B Marketing 92

B2B Marketing Enterprise Management Trends Work Management 92

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. By Dom Nicastro.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Video Marketing. Email Marketing.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times).

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Full Circle Insights

MAY 5, 2021

That’s because women are overrepresented in-service jobs and industries that were most affected by lockdowns, and that they were the ones to pick up the slack at home when COVID-19 disrupted daycare arrangements and schools shifted to remote learning. Full Circle University SEO Series: Campaign Attribution for Digital Marketing.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

SnapApp

MAY 30, 2017

Having said that, this branch of marketing is new – but not so new that there’s no data on it. . To help overcome some of these common barriers, we have compiled a list of eight interactive content statistics that definitively show how useful and valuable it can be. . Effective marketing is ultimately about making money.

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

Martech

APRIL 5, 2022

In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. The solution will have data at its core. Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives.

Marketing Attribution 94

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 94

Albacross

SEPTEMBER 25, 2018

In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. With a proper plan in place, you’ll find it easier to promote your company’s products and services and ultimately, hit your marketing goals. Step 1: Analyze Your Current Marketing Performance.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76