Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. Already, we have seen click-through rates from banner ads plummet. Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). 82% of marketers report increased open rates with rich email personalization. eMarketer). IAB 2018 Video Ad Spend Study).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 37

Buy Banner Ads Media Emarketing 37

Sharpspring

NOVEMBER 15, 2019

In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. The study is consistent with many others that highlight the growing trend in mobile purchasing. Your data analytics will determine which offers get the most click-throughs and conversions.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Image Source: eMarketer. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. Digital Ad Spending Worldwide. But then what?

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. billion in 2018.

Display 74

Display Advertising Agencies Advertisements Advertising 74

ClearVoice

JUNE 11, 2019

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If ' @chadbuleen | #ROI | #contentmarketing Click To Tweet. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019. Unique clicks.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Image Source: eMarketer. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. Digital Ad Spending Worldwide. But then what?

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 20

Buy Banner Ads Media Emarketing 20

Marketing Insider Group

FEBRUARY 17, 2021

20-40% of the clicks on paid ads are fraudulent. According to WordStream’s analysis of $3 billion in annual PPC ad spend, the average click through rate is 2.35%. More than 90% of those clicks bounce. Multiply that by the average conversion rate for most leads and you get exactly ZERO new customers.

Paid Content 361

Paid Content Paid Search Agency Ads Banner Ads 361

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. A positive mobile experience can also increase repurchase rates and builds customer loyalty. Incorporate features like location data and click-to-call links on your website or ads (e.g.,

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Single Grain

DECEMBER 31, 2019

To stand out from the competition, you need new ways to promote your products and services – and that requires you to stay on top of the latest e-commerce trends. 5 E-commerce Trends You Can't Ignore in 2020. This article will cover the top 5 e-commerce trends to keep an eye on next year: The explosion of social commerce.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). SaaS companies proposals that had video enjoyed a 41% higher close rate ( Proposify, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. of Google’s revenue comes from pay-per-click ads.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 33% of organic search clicks go to the first result. The top 4 positions, generally those considered to be “above the fold”, receive 83% of first page organic clicks. eMarketer ). eMarketer ). B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Porch Group Media

JANUARY 19, 2021

Over one-third of study participants (37 percent) report that email marketing effectiveness is increasing, down from 44 percent in 2018. Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

illumin

JANUARY 22, 2024

With the rebranding of Facebook to Meta, new technology and trends will bring new formats to explore and familiar processes to refine. That said, Meta users have a tendency for wariness when clicking on ads on the platform. Here are just some of the recent advertising trends and priorities on Meta. How does it work? billion ($1.3

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Vidyard

MARCH 23, 2021

B2B sellers will become experts at creating and engaging with video. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Porch Group Media

AUGUST 22, 2022

Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. Global News Wire ) The average response rate for direct mail is between 2.7% response rate. Retail Media Networks are one of the most important trends we have seen in the past year. OTT and CTV.

Advertising Channels 52

Advertising Channels Marketing Budget Emarketing Multi-Channel 52

Outbrain

DECEMBER 30, 2019

Let’s examine some of the top video advertising trends and what you need to know about using this medium. More and more marketers are using advanced solutions like Outbrain Smartads Scroll-to-Watch and Click-to-Watch video ads, in which the viewer actively opts-in to watch, and regains control over the online experience they want to have.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Martech Advisor

JANUARY 17, 2020

Trends like this illustrate how popular native content has become. Verizon also noted that marketing investment in this area increased by 25% between 2018 and 2019. You can use native ads to increase click rates for a promotional page, or you could direct the audience to content hosted on your website.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

Sprout Social

JANUARY 3, 2017

Try Sprout Social for a free 30-day trial to see post performance, trends and audience engagement across all your Instagram profiles. Simply click on your profile icon or swipe right on the home page and click the “My Story” plus sign after you’ve captured your content. How to Make an Instagram Story. billion in 2016 alone.

Branding 108

Branding Brand Identity Word of Mouth Network Marketing 108

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Statista, 2018 ). B2B Marketing. Infusionsoft ). Infusionsoft ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% The trends you need to know. Display advertising continues to grow – even during these unprecedented times.

Display 96

Display Stats Advertisements Advertising 96

Single Grain

MAY 4, 2021

Trends show that video content, which was already expected to increase before the pandemic hit, will continue to rise steadily. When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform. Click here to learn more and get started. 3) Make Your Videos Shoppable.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Webbiquity

MARCH 3, 2015

Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145