KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

PureB2B

MAY 20, 2018

Businesses nowadays need to take advantage of technology when it comes to their B2B marketing and operations strategies. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. ABM Platforms + AI. Take your marketing automation strategy up a notch with bots.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Businesses nowadays need to take advantage of technology when it comes to their B2B marketing and operations strategies. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. ABM Platforms + AI. Take your marketing automation strategy up a notch with bots.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Martech Advisor

DECEMBER 23, 2019

AI-powered personalization can create a pool of loyal, engaged customers who keep returning to your brand. In this article, we discuss: What is AI personalization in marketing? Five ways in which AI can help you make personalization a priority. Personalization trends to remember, and examples from Swisscom and GAP.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, writes, Julie Van Ullen, Managing Director, US, Rakuten Marketing. Personalization and AI will Drive Increased Affiliate Marketing.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Valasys

AUGUST 16, 2019

With the advent of Artificial Intelligence (AI) & Machine Learning (ML) , the present CRM systems have only evolved for the better. An important aspect of the CRM approach is the all-inclusive compilation of data from diverse sources (pathways for omnichannel marketing).

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. The world of digital marketing has become saturated and brands began 2019 desperate to stand out.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Bannerflow

JUNE 1, 2023

Governor Greg Gianforte signed legislation to prohibit the Chinese-owned app due to concerns about potential intelligence gathering by China. TikTok Trials New AI Chatbot, ‘Tako’ TikTok has entered the world of AI chatbots, currently testing a new feature named ‘Tako’ in the Philippines.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Salesforce Marketing Cloud

APRIL 20, 2023

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. This trend is expected to accelerate, as other state legislatures — such as Florida , Illinois , and Texas — continue to introduce new data privacy bills.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

ClearVoice

JULY 17, 2023

High-quality finance content marketing can help generate leads, build authority and convert users. Finance writing can not only sway readers to convert. Employing the right content marketing for financial institution tactics is vital. Learn more about finance content marketing strategies to boost engagement and the bottom line.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

SWZD

AUGUST 21, 2019

Our most recent guest in this series on marketing best practices is Marta Mc Michael , the new Global Director of Performance Marketing for IBM Watson IoT. This follows her most recent 2 ½ years as Director of Digital Marketing at IBM, North America. This led her to “find her spot” in marketing, where she has worked since.

Work Management 48

Work Management Account Based Marketing Lead Ranking Marketing Management 48

Content Marketing Institute

SEPTEMBER 12, 2018

If your brand works with paid online influencers , you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience on behalf of a brand. Social media shakedown.

Social Media 109

Social Media Social Marketing Media Paid Search Agency 109

Kaon

JULY 23, 2018

This article originally appeared on Entrepreneur.com (July 18, 2018). With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Marketers must look to solutions that aid in telling a complex story to help sales deliver these value propositions to prospects.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Martech Advisor

JANUARY 31, 2020

In January, when the holiday season was wrapping up and Chinese New Year arrived, the creativity of marketers had to race across the world, with no pause for breath. How did 2020 start for marketing technology? Let’s look at how the most creative brand marketers rang in the Chinese Year of the Rat. Chinese New Year.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Contify

NOVEMBER 18, 2018

Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. However, most of this intelligence remains between a few individuals and is lost as they move out to other organizations.

Marketing AI 40

Marketing AI Paid Search Agency Work Management Marketing Management 40

Contify

APRIL 12, 2018

Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. However, most of this intelligence remains between a few individuals and is lost as they move out to other organizations.

Marketing AI 40

Marketing AI Paid Search Agency Work Management Marketing Management 40

Content Marketing Institute

DECEMBER 22, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. . Download this week’s PNR: This Old Marketing podcast. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? You need to have a good, solid marketing mix. PNR: The Q&A. It makes perfect sense.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Advertisements Advertising 84

QuanticMind

DECEMBER 20, 2018

Now Bing has revamped its strategy yet again , making it as easy as possible for advertisers to import their campaigns to its platform directly from Google Ads, while continuing to make improvements, and launching new features like dynamic search ads, automated bidding, and in-market audience targeting. More cross-channel marketing.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

Aberdeen

MARCH 22, 2019

Besides channels, companies look closely at how to enrich their current technology tools with newer capabilities such as machine learning, artificial intelligence and automation. Aberdeen’s August 2018 Speech Analytics study shows that the adoption of this technology has increased by 73% between 2016 and 2018 across contact centers.

Analytics 40

Analytics Marketing AI Marketing & Strategy Customer Satisfaction 40

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 98

Storytelling Brand Identity Branding Paid Search Agency 98

Martech Advisor

DECEMBER 18, 2019

What changes will 2020 bring to public sector marketing? With that in mind, what can public sector marketers expect in 2020? Also, review your email marketing strategy to make sure your email design is similarly optimized for mobile devices, with clear calls to action for citizens on the move. What a decade.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

Martech Advisor

OCTOBER 21, 2019

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. The Role of an Email Marketing Manager.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Bannerflow

JULY 12, 2019

Knowing the basics of programmatic and how it works is essential for marketers. Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. As a digital marketer, you most likely will have heard of programmatic advertising.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Circle Studio

NOVEMBER 22, 2017

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream.

Marketing AI 125

Marketing AI Trends B2B Marketing B2B Thought Leadership 125

Martech Advisor

FEBRUARY 20, 2020

Walter predicts that the use and protection of consumer intelligence data will take on heightened importance and continue to dominate the conversations of regulators, marketers and business decision-makers alike. Marketers Amp up on Data Science.

Allocation 69

Allocation Privacy Marketing & Strategy Ethics 69

QuanticMind

APRIL 26, 2019

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. How to Forecast CPC with Keyword Planner.

Forecasting 47

Forecasting Cost Per Click PPC CPC 47

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. That’s why we rounded up the key trends that will impact running ads on Facebook this year. That’s why we rounded up the key trends that will impact running ads on Facebook this year. Book My Free Marketing Consultation.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Martech Advisor

NOVEMBER 7, 2019

Where should marketers look today in order to stay at the edge of progress if innovations never cease, asks, Ivan Guzenko, Chief Executive Officer, SmartyAds. It hooked onboard advertisers, marketers, and publishers who served businesses like Microsoft, General Motors, Coca-Cola, and Apple.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. The market size will grow by USD $60.36 12 Best SaaS Marketing Tactics for Business Growth. 8 SaaS Marketing Trends You Can't Ignore in 2020. Video marketing will now be mainstream.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Content Standard

NOVEMBER 24, 2017

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. But the foundation for next year’s success is being laid right now, as marketing leaders examine how they can push their current strategies to the next level.

Budget Programs 139

Budget Programs Allocation Trends Planning 139

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule.

Social Media 118

Social Media Campaigns Media Top of Funnel 118