B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The researchers suppressed participation by list services firms and creative services/advertising agencies so that all responses would be from marketers.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. Markus Reutner , Digital Marketing Manager, Emarsys.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ANNUITAS

NOVEMBER 29, 2023

This issue is particularly acute with ‘founding CEOs,’ who often have been so product development focused and who have had little exposure to or experience with customer journey or integrated go-to-market. This is down from 19% of CMOs in 2017. – Marketing is viewed as a cost center: The numbers are telling.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Savanta

JUNE 12, 2014

Two fifths of your budget is allocated to digital channels. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. If online advertising is in your marketing plan, it’s not programmatic (i.e. And when marketers (i.e. How did I do?

Allocation 120

Allocation Paid Search Agency Advertising Agencies Planning 120

KoMarketing Associates

SEPTEMBER 12, 2017

About 73 percent of marketers claimed that they still rely on manual data capture at events. For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc. Why do marketers appear to be slow to automate data capture? Click here for the full survey results and participate in Certain’s follow-up research.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. This is an inside look at the state of Account Based Marketing. More specifically, our research examined: How companies are utilizing ABM as a strategy. How ABM can be measured at different stages.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

ClickZ

AUGUST 26, 2020

ClickZ conducted research with its audience and has created a new Tech Talk initiative to help marketers unpick the technology landscape. With funding increasing every year since 2017, last year saw a record high. Tech Talks cover 15 key points and include a demo of the key features.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

ClickZ

JULY 12, 2019

The jump-off point for McKinsey on the growing importance of personalization comes from research published by Harvard Business Review back in 2015. It found that companies which are leading the charge on personalization are seeing ‘5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency.’.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!).

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

B2B Marketing Directions

MAY 28, 2017

A few weeks ago, I published a post that discussed some of the major findings of a survey conducted by Target Marketing magazine regarding the marketing practices of small and mid-size companies. Both studies indicate that marketing spending by most small companies will increase or hold steady in 2017.

Small Business Marketing 40

Small Business Marketing Practices Planning Business 40

Hubspot

JUNE 26, 2019

This software is highly recommended by Joe Martinez, who was named one of PPC Hero’s top 25 PPC experts in 2017 and 2018. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Optmyzr allows marketers to easily see performance data in their accounts and make adjustments on the spot. PPC Reporting Tools.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

SnapApp

JULY 26, 2018

From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics. With that channel data , you seamlessly can make better decisions about how to allocate your marketing spend and optimize the work you’re already doing.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

B2B Marketing Directions

FEBRUARY 10, 2019

The widespread interest in measuring marketing performance indicates that the demand for performance measurement software is poised to grow substantially. In a September 2018 report , Forrester Research said that marketers spent about $1.09 of total marketing spending. billion by 2023.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 Spending without data to back you up will not work in the long term. A post shared by Augie's Coffee (@augiescoffee) on Apr 28, 2017 at 12:15pm PDT. Social media goals operate in the same way. billion in 2014 to $17.34

Social Media 106

Social Media Media Lock-In Ideal Customer Profiles 106

Allocadia

APRIL 16, 2019

Marketing’s alliance with Finance and the CFO is just as important as its relationship with Sales. The CMO’s critical role in the organization means the CFO must see Marketing as a strategic lever rather than a cost center. Next, get on the same page about what success looks like and how Marketing Performance will be judged.

Planning 40

Planning Work Management Marketing Management Buy 40

Allocadia

DECEMBER 22, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Finance may ask: “Marketing, what have you done for me lately?”

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Content Standard

JANUARY 25, 2018

The value these networks bring in terms of understanding your audience is incomparable to older methods of market research. KB (@LAClippersGal14) December 27, 2017. Social can help identify target audiences and user behavior. This also means that you need the right people engaging with your customers through social.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Content Standard

APRIL 3, 2019

Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research. According to TrackMaven’s 2017 Marketing Leadership Survey , marketers spend 24 percent of their work week analyzing marketing data.

Analysis 70

Analysis Keywords Distribution Planning 70

Allocadia

APRIL 16, 2019

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!).

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Content4Demand

NOVEMBER 13, 2018

Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. In 2018, Scott Brinker’s Martech Landscape “Supergraphic” showed 6,829 marketing technologies on the market — 27% growth compared to 2017.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

Exo B2B

MARCH 29, 2018

Chad added, prophetically: Now is the future because an all-encompassing AI-driven analytics solution exists that can unify the customer view, make big data actionable, parse structured and unstructured data, predict outcomes, prescribe actions, provide full marketing attribution, and open up 80% more of the web to marketer’s eyes.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

seo.co

DECEMBER 19, 2020

Affiliate Marketing 101. Affiliate marketing is a rapidly growing sector, with affiliate marketing spend expected to reach $8.2 billion in 2017. You’ll want to do your research to figure out what type of program will be best for you. Here’s how it works. billion by 2022 , up from just $5.4

Paid Content 64

Paid Content Lead Ranking Advertising Agencies Planning 64

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. Throughout the week, we had the opportunity to speak with 50 or so different schools about their strategies in 2017.

Budget Programs 48

Budget Programs Education Branding Brand Identity 48

seo.co

MAY 10, 2021

Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing. A 2019 study revealed that in just two years, content marketing spend increased by 73%. Many respondents reported allotting 18% of their total marketing budget to content marketing.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Only 32% of respondents have a documented content marketing strategy ( CMI ). Customization is Key.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Hubspot

MARCH 9, 2017

A basic lead is a prospect who’s starting to do his or her research. Marketing qualified lead (MQL) : A prospect who has taken additional research steps, such as downloading ebooks and returning to your website. Because of this, marketers should measure leads not only as an overall metric, but also monthly per lifecycle stage.

Lead Ranking 73

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 73

chiefmartech

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Marketing Automation Services 113

Marketing Automation Services Work Management Marketing Management Verticals 113

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Martech Advisor

JANUARY 24, 2020

trillion by the end of 2019, making it larger than the next 10 markets combined. Traditional e-commerce witnessed a slight decline between 2017 and 2018, while the number of shopping malls saw 11% YoY growth. In other words, omnichannel is now a key buzzword for marketing in China. times more than in 2017.

Multi-Channel 78

Multi-Channel Paid Search Agency Advertising Agencies Mobile Marketing 78

Customer Experience Matrix

JANUARY 14, 2019

based marketers, it’s clear the pain is greater in Europe – despite having slightly fewer data sources to integrate. The same pattern holds for marketing technology in general. marketers expect much higher growth in their 2019 martech budgets. More than 5,000 consumers and 500 marketers. 406 executive marketers.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Hubspot

MAY 26, 2017

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. 4) Managing Your Website.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

SWZD

NOVEMBER 6, 2017

Marketers rely on MBR because it connects marketing investment to revenue and lets you benchmark your budget level to that of other companies. To get the Marketing Budget Ratio divide your total marketing spend by revenue. Put your 2017 budget to productive use now, while you are still able.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

Litmus

MARCH 30, 2021

Nearly 54% of marketers spend an hour or more on testing and troubleshooting each email they send—and 27% want to spend less time doing so—according to our State of Email Workflows research. In the web world, research shows that a 1 second delay in page response can result in a 7% reduction in conversions.

Process 105

Process Automation CAN-SPAM Landing Pages 105

Porch Group Media

NOVEMBER 20, 2019

According to research by Ascend2, 56% of marketers believe that predictive analytics is the most effective AI app for personalization. However, 48% of marketers also state that this is one of the most difficult tactics to execute. CMOs are spending more and more of their budget on these technologies.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45