KoMarketing Associates

DECEMBER 27, 2017

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. 30 SEO Best Practices for B2B Organizations in 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Leadspace

DECEMBER 13, 2016

The current explosion of interest in Artificial Intelligence (AI) and account-based marketing (ABM) illustrates the growing appreciation of the importance of data quality. There’s no shortage of data vendors out there who can provide lead lists of varying levels of accuracy. ABM simply satisfies that need.

Account Based Marketing 67

Account Based Marketing CRM Marketing AI ABM 67

Leadspace

DECEMBER 5, 2016

Account-based marketing. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016. Don’t get me wrong – ABM is very effective. Now is the time to make or break your account-based marketing in the coming year.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

SalesIntel

MARCH 14, 2023

One of the biggest challenges in B2B sales is to identify the right prospects. Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. As the old marketing saying goes, “if you target everyone, you target no one.” Expanded sales intelligence.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Vidyard

FEBRUARY 3, 2017

For many marketing organizations, ABM is a powerful acronym these days. To helps marketers harness that power, we hosted a few ABM marketing expert panelists last week to chat about account-based marketing, and the secret weapon you can arm that can make your ABM program truly remarkable in 2017.

Account Based Marketing 50

Account Based Marketing Tactics Video Marketing Top of Funnel 50

ViewPoint

DECEMBER 22, 2016

Is "appointment setting" an effective tactic for lead generation and nurturing? Most companies have experienced lead “traction” issues in their history. The biggest complaint I hear from C-level executives is that they have no idea whether or not leads are being followed up. I like to call it appearance setting.

Sales Qualified Leads 120

Sales Qualified Leads B2B Sales Cold Calling Lead Scoring 120

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. Lost Momentum. This significant 52.6%

Account Based Marketing 75

Account Based Marketing ABM Intent Signal Budget Programs 75

SmartBug Media

JANUARY 26, 2019

Account-based marketing (ABM) is no new phrase for B2B marketers, and there is a rapidly growing demand as the race to focus on personalized marketing is more prevalent than ever. Why ABM Can Be Such an Effective Strategy for Organizations. Why ABM Can Fail.

Account Based Marketing 74

Account Based Marketing ABM Ad Building Lead Ranking 74

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Leadspace

DECEMBER 1, 2016

But as tempting as it might be to take it easy and enjoy the slow period, this is the best time to take some time to reflect and get organized for 2017. Almost every marketing blog you read will tell you to take a look back on your 2016 numbers and see what’s performed the best. Tip 2: Evaluate Account Lists with Sales.

Tips 63

Tips Top of Funnel Account Based Marketing Lead Scoring 63

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Now it’s time for sales to step up.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. Obviously the core of every ABM strategy is the account list. Taking the guesswork out of ABM. 33% lift in win rates.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Terminus

AUGUST 29, 2017

Challenges of Mastering & Measuring Account-Based Marketing. You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t have visibility into real-time results. Watch the video below or read on to learn: Why account engagement is the new lead.

Account Based Marketing 40

Account Based Marketing Marketing Automation Services Lead Ranking Ideal Customer Profiles 40

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Marketing Automation. We expect this trend to continue.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! DigitalMarketer.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Terminus

JULY 13, 2017

There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Terminus

MAY 24, 2017

When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue. But is your CEO on board? Click To Tweet.

Account Based Marketing 22

Account Based Marketing Lead Ranking Marketing Qualified Leads B2B Thought Leadership 22

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. They have a vast library that spans across all marketing topics.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. They have a vast library that spans across all marketing topics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Terminus

AUGUST 29, 2017

Challenges of Mastering & Measuring Account-Based Marketing. You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t have visibility into real-time results. How KickFire powers our new Terminus product feature, Account-Based Visitor ID.

Account Based Marketing 25

Account Based Marketing Marketing Automation Services Ideal Customer Profiles Advertising Agencies 25

Directive Agency

JULY 7, 2017

In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. B2B marketing is all about how to best manage your ROI.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

KEO Marketing

AUGUST 3, 2017

Smart tech companies today are utilizing both inbound marketing and outbound marketing approaches to generate higher quality sales leads and quicker sales results. Outbound marketing, on the other hand, focuses on pushing a message out to reach as many prospects as possible. Inbound marketing.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Adobe Experience Cloud Blog

MARCH 23, 2018

Not only that, Deloitte found that 27% of surveyed CMOs said their role is primarily responsible for growth strategies and revenue generation, above the CEO (21%). The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. The full-service B2B marketing agency won Gold and Silver awards for creating an all new website for international load bank solutions company ComRent. About KEO Marketing Inc.

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

PureB2B

SEPTEMBER 24, 2017

2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Televerde

JUNE 28, 2018

Business has taken to social media as an instrument for account-based marketing and social selling. For Social Media Day, I thought it most appropriate to look back on five of 2017’s social media predictions and review where they are today. Data Privacy and Regulation (GDPR). What’s next?

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

SWZD

NOVEMBER 29, 2017

By now you have probably seen or discussed SiriusDecisions’ latest upgrade to its Demand Waterfall – the 2017 Demand Unit Waterfall. Selecting the right B2B marketing data fields enables you to target these groups effectively. How do you up your chances of reaching those who are in the market for your solutions or need to be there?

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Terminus

JANUARY 29, 2018

Terminus is thrilled to announce our integration with LinkedIn for account-based marketing (ABM). Our ABM expert panel included: Ty Heath , Agency & Partner Education Lead at LinkedIn Marketing Solutions. She believes many marketers have lost sight of one of our most important jobs.

Account Based Marketing 22

Account Based Marketing Webinar Metrics ABM Linkedin 22

Televerde

AUGUST 28, 2018

Be honest, is your strategy for generating revenue more of a one-hit wonder or a legendary rock prodigy? You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

MAY 18, 2017

Before you start with the fun and sexy topics like technology and tactics, you have to start with the fundamental pieces. One of those foundational pieces is sales and marketing alignment. That’s why we’re hosting Aligned ‘17 , the biggest virtual B2B conference dedicated 100% to aligning sales and marketing teams.

Planning 80

Planning Marketing Automation Services Case Study Case Studies 80

Directive Agency

JUNE 23, 2017

Yelp is a huge driver of awareness and actual sales for local businesses. 8 B2B Directories to Drive Demand & Leads. You want to be on this list if your end-customers are looking for content marketing services. #3: Capterra is a great lead generator for many of our B2B clients. 3: Capterra. . 7: G2 Crowd. .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

Valasys

NOVEMBER 21, 2019

The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant.

Planning 58

Planning Studies B2B Marketing Trends 58

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239