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The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? How is ABM helping with sales and marketing alignment?

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B2B Marketers Gaining Confidence in Account-Based Marketing Efforts

KoMarketing Associates

Previous research indicated that B2B marketers were beginning to adopt account-based marketing (ABM) tactics, and a new survey sheds light on their progress. ABM is becoming a catch all phrase,” wrote the authors of the report. “As Account-Based Marketing Efforts in 2016.

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Account Based Marketing vs. Lead Generation: Which Generates Better Results?

KEO Marketing

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. When ABM Makes Sense.

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10 Account-Based Marketing Blogs to Kick-Start 2018

Strategic-IC

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Understand Inbound To Account-Based Marketing For True Customer-Centricity?.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

ViewPoint

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Marketing Pipeline. True Nurture Opportunities.

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How to Prepare Your CRM for Account-Based Marketing

Leadspace

The current explosion of interest in Artificial Intelligence (AI) and account-based marketing (ABM) illustrates the growing appreciation of the importance of data quality. There’s no shortage of data vendors out there who can provide lead lists of varying levels of accuracy. ABM simply satisfies that need.

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. 30 SEO Best Practices for B2B Organizations in 2017.