support-team 
ViewPoint
JUNE 9, 2017
While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status.
Marketing Insider Group
OCTOBER 5, 2015
Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Customer Support Tools. Sales Tools.
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Marketing Insider Group
AUGUST 11, 2015
You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. To combat this, marketers have made it clear that knowledge is power.
Atomic Reach
FEBRUARY 7, 2019
Rachel Hollifield from Apruve explains their biggest challenge with content marketing, their team size. " Not having enough people on our team to generate high quality content is our biggest challenge," she says, "Content is difficult to produce, publish and distribute without the right resources". Today, this statement holds true.
markempa
SEPTEMBER 13, 2017
For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. When you go to your local stadium, you’ll find people whose faces are painted in the colors of the team. How can marketers start identifying and better supporting their customer advocates? .
KoMarketing Associates
JANUARY 24, 2017
By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Buyers Want Personalized Content.
Kapost
JULY 5, 2016
88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. Do B2B marketers have high standards for themselves and their teams, or do they have an inferiority complex? So what’s happening here?
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