Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Atomic Reach

NOVEMBER 16, 2018

Struggling with Email Marketing? Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. Econsultancy, 2016). That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

The Lead Agency

OCTOBER 4, 2017

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

The Point

APRIL 26, 2017

It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. A new executive team made for plenty of new faces on stage and on the exhibit floor. For a 25-year enterprise software veteran, he exhibited more energy and excitement than many of the twenty-somethings he was addressing.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Lattice

DECEMBER 1, 2015

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

markempa

AUGUST 8, 2016

They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. I’ve suggested 6 B2B marketing measures to you and edge and give your CEO clarity.

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Video Going Beyond Marketing.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

PureB2B

MAY 30, 2022

It is a class of market segmentation such as Demographics and Firmographics. What hardware and software they are using? Which tools and applications? How they are implementing and utilizing their varying systems and platforms? There were 3,874 martech solutions available in 2016. Improve Sales Productivity.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

ClickZ

AUGUST 12, 2019

In 2018, poor customer service reportedly cost US companies $75 billion , up from $62 billion in 2016. Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Rebecca has spent her career in enterprise cloud software and tech marketing.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Heinz Marketing

MARCH 2, 2022

Their work, our work, and that of others helped spark the Marketing Performance Management (MPM) discipline. Marketing performance management has been one of the most prominent streams in recent marketing research and practice. Armed with more technology, more data, and more analytics capabilities. Deployment of 3 tools.

Lead Scoring 103

Lead Scoring Lead Ranking Class Organization 103

Vidyard

JULY 18, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market.

Lead Scoring 53

Lead Scoring Lead Ranking Marketing Automation Services Work Management 53

Vidyard

JULY 19, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market.

Lead Scoring 50

Lead Scoring Lead Ranking Work Management Marketing Automation Services 50

Vidyard

JULY 18, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market.

Lead Scoring 50

Lead Scoring Lead Ranking Work Management Marketing Automation Services 50

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. But that's just the beginning. undefined. Why Video Content. 2) It's easy to measure the ROI of video.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

6sense

JANUARY 26, 2016

published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. To wrap up 2015, Forrester Research, Inc.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

chiefmartech

FEBRUARY 7, 2016

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Allocadia

APRIL 16, 2019

In the marketer’s world it seems like this is all anyone talks about. For good reason — this area of marketing has boomed over the last 10-15 years. And while many people first think about Marketing Automation and CRM when MarTech comes to mind, there are almost 4,000 marketing technologies available (as made famous by Scott Brinker).

SIC 40

SIC Planning Paid Search Agency Work Management 40

6sense

FEBRUARY 17, 2016

ABM targets high-value accounts, delivers customized messaging and allows marketers to track their impact on bringing in large deals and helping close marquee upsell opportunities. A true ABM strategy will touch every part of your lead-to-revenue process, remaking the way your marketing and sales teams drive growth for your business.

Account Based Marketing 48

Account Based Marketing ABM Demand Generation Long Tail Marketing 48

Content Standard

JANUARY 12, 2016

In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches. The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches. The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Vidyard

NOVEMBER 11, 2016

At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Video Marketing Campaign of the Year – Lenovo & Traction.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016. ” — PR Daily (PR Tools).

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Summit is a great opportunity to strengthen your current expertise, grow your Marketo knowledge, and expand your overall marketing knowledge. Joe Reitz , Strategist, Nurture Marketing at Fathom.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. AI in its current form is a powerful tool and ally for the thinking person.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Webbiquity

MAY 13, 2014

While there’s no questioning these trends, it may be more powerful from an analytical standpoint to step back and ask exactly what “consumerization” means in a business context: what is it precisely about consumer marketing and sales that b2b professionals are seeking to emulate? Low online visibility. Mixed messages.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

chiefmartech

FEBRUARY 9, 2016

A Celebration of the 2016 Stackies Award Winners. Speaking of learning from your peers, we’ll be announcing the winners of the 2016 Stackies live on stage — if your entry wins, and you’re at MarTech , you’ll have the opportunity to come up and accept a trophy. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Lead Liaison

MARCH 2, 2016

Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Lead Scoring 48

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. To meet your quotas, you need to empower your sales team to make those hours count and find ways to cut down on the time they are spending tracking down data and content. Improve trust and brand strength in the market. Break out into new markets. Grow your sales team.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Vidyard

NOVEMBER 1, 2016

Third, it’s powered by back-end analytics that enable continuous optimization of content preferences and recommendations, all geared towards keeping audiences immersed in content for as long as possible. Fast forward to 2016 when businesses are investing in video to fuel engagement with prospects and customers. department required.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Michelle Killebrew.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Lead Liaison

MAY 10, 2019

Pipedrive is the first platform developed from the salesperson’s point of view. Pipedrive’s goal is to make sales success inevitable – for individual sales people and teams. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

MAY 10, 2019

Pipedrive is the first platform developed from the salesperson’s point of view. Pipedrive’s goal is to make sales success inevitable – for individual sales people and teams. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics. Here’s the story of Kris Eul and Kinetic.

Enterprise Management 338

Enterprise Management Work Management Marketing Management Marketing Automation Services 338