Versium

JUNE 12, 2018

August 17, 2016 – Versium , a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. Redmond, Wash. Ira Snyder joined the Versium team as vice president of engineering. Industry Recognition.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Versium

JUNE 12, 2018

August 15, 2016 – Versium , a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York , taking place at the New York Hilton, August 22-24. Redmond, Wash. Media Contact.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

PureB2B

MAY 30, 2022

Whether you’re seeking to improve your company’s account targeting and sales intelligence, or simply trying to better understand best practices around customer acquisition, we hope that this article helps you understand why you should be using technographic data. There were 3,874 martech solutions available in 2016.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Versium

JUNE 12, 2018

Automated service builds custom predictive models in hours vs. months, empowering marketers to harness machine learning for customer acquisition, reducing their dependency on data science specialists. Redmond, Wash. For more information, please visit www.versium.com , www.datafinder.com or follow us @versiumsocial on Twitter.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Marketing Budget 40

Versium

JUNE 12, 2018

REDMOND, WA – March 15, 2016 – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the Predictive List Builder, an extension of Versium’s predictive marketing suite of services.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Kapost

JUNE 13, 2016

Yet, B2B companies continue to invest in customer acquisition strategies instead of retention. With some cross-departmental coordination between customer support/success teams, sales, and marketing, you can win the loyalty of your customers, turn them into brand advocates, and unlock a lucrative lead generation and revenue channel.

Work Management 48

Work Management Marketing Management Marketing & Strategy Marketing Strategy 48

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling. Some companies sell to lots of small & mid-sized customers as well as to the big enterprises.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Kapost

MAY 23, 2016

If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week is absolutely packed. Learn exact prescriptive tactics for driving increased revenue along with top tips for achieving the balance between the art and science of selling. The is knowing exactly how to to that.”

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. The solutions are offered via the Software as a Service model. Who takes the lead?

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. The solutions are offered via the Software as a Service model. Who takes the lead?

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

chiefmartech

NOVEMBER 24, 2015

This is the first of several articles leading up to my predictions for marketing technology in 2016. If we were to view the parallel adoption curve, products are now crossing the chasm into the “early majority.” In the adoption curve, the category is now selling into the “late majority.”

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Vendors 40

Heinz Marketing

DECEMBER 11, 2017

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. They actually picked up the phone, did a social selling play, met someone in person and did the hard work to convert that into pipeline, and they should have that glory the entire way. Matt: Interesting. Dan Frohnen: Yeah.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Zoominfo

JULY 14, 2023

Customer acquisition cost (CAC): Customer acquisition cost, or CAC, is the total amount your business has to spend in order to acquire new customers. Align with key stakeholders Cross-functional alignment is an essential yet often overlooked step in building a B2B marketing strategy.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Salesforce Marketing Cloud

MAY 26, 2022

To implement a subscription model, bring in tools and processes that help you build one consistent buying journey, even as customers cross different channels and make changes to their subscriptions over time. They also want to cross them. That’s double what it was in 2016. Move over, customer acquisition.

Lead Ranking 98

Lead Ranking Business Cross-Selling Work Management 98

Engagio

JANUARY 9, 2017

To say account based strategies were prominent in 2016 is an understatement. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. Trish Bertuzzi.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

The ROI Guy

JUNE 13, 2017

. ● A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13

Cross-Selling 69

Cross-Selling Churn Rate ROI Gartner 69

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. And delighted customers are your most powerful hidden sales force.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Cintell

FEBRUARY 24, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. It will take time to shift the mindset cross-functionally but once customer needs are driving decisions, results and growth will follow.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling. Establish upsell or cross-sell strategies. Whole focus on customer acquisition; minimal planning and structure; frequent firefighting. Data-Driven.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

QuanticMind

SEPTEMBER 28, 2016

Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . Several brand SEM professionals warn of the dangers of having an overly siloed organization in which SEO, SEM, acquisition and other channels don’t fully understand each other’s goals or processes.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Hubspot

JANUARY 25, 2021

Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment. With that attention, you have a chance to sell — or upsell — your products and services. You can cross-promote (i.e. Lead acquisition and customer conversion. Pop-Up Shops. Event Marketing Plan.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Jessica Cross. Jessica Cross is the Manager of Demand Generation at Rollworks, a division of AdRoll Group.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Markempa

DECEMBER 27, 2018

It used to be that you could accelerate growth with huge customer acquisition. And according to Gartner, “ Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Today, the best companies are growing through customer success.

Lead Generation 67

Lead Generation Account Based Marketing Marketing Qualified Leads Lead Ranking 67

Valasys

AUGUST 9, 2019

The Possum update on September 1, 2016 (Assisting the prospects by streamlining & prioritizing their local searches & featuring them on the Search Engine Result Pages). Not only the quantity of traffic on the website is important but the quality is also vital.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

SnapApp

FEBRUARY 16, 2017

Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. Will this generation change the ways we buy and sell? It is the result of more than seven years of research with over 200 listed sources and cross examination of many other visual genealogies.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

SnapApp

MARCH 16, 2017

In 2016, there are almost 4,000, with investment in marketing technology expected to see a compound annual growth rate (CAGR) of 12.4%. in investments and acquisitions alone in the last three months of 2014. The biggest variable is whether you you sell products/services in a B2C or B2B market. VentureBeat. Scott Brinker.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Single Grain

SEPTEMBER 3, 2019

billion in 2016 to $12.12 According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. They prove that selling a serious product doesn’t necessarily have to be serious.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. ZoomInfo SalesOS.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. How to tap into your customers’ emotions to motivate them to buy.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. That’s Gong of 2016.” And she just crossed 52,000 downloads of her podcast episode, something incredible. I knew that Tableau could sell enterprise deals, you know what I mean?

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52