Martech

JULY 29, 2021

We automate it for them, basically. They didn’t allow for external distribution and integration into CRM and marketing systems. Northpass was launched in 2015. ” Customer education meets CRM. “By pushing learning data into the CRM records, it gives the business a more complete view,” he said.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Even if you could organize and update your raw data manually, that isn’t enough. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Then who should be?

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Cintell

FEBRUARY 3, 2016

To compete, and survive, in this highly challenging landscape, the new imperative for CEOs and CMOs alike is to champion customer-centric business ideals throughout their organizations. 2015 saw the introduction of our SmartPersona TM platform allowing businesses to create, manage, and share live, digital personas companywide.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

ANNUITAS

AUGUST 20, 2015

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Vidyard

NOVEMBER 12, 2015

With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Kitchener, Ontario – November 12, 2015 – Live streaming has become a prominent tool for businesses to engage with audiences when they cannot be there in person, but until now there hasn’t been a way to know who viewed a stream or for how long. Organizers don’t need to schedule their live streams weeks in advance. press@vidyard.com.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Adobe Experience Cloud Blog

MAY 13, 2014

But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Sprout Social

APRIL 19, 2022

The inbound marketing strategy connects channels like your website, social profiles and CRM. Whether it’s an automated message about an upcoming promotion or a personalized consultation with a sales rep, conversational commerce tactics transform your social profiles into your digital storefront. World Health Organization.

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

SugarCRM

JANUARY 13, 2016

Why every modern marketing organization needs CRM, marketing automation and social media platforms. According to The Chief Marketing Technologist’s 2015 Marketing Technology Landscape , the marketing technology field is now brimming with 1,876 vendors. Any Sound Digital Marketing Strategy Boils Down to the Triumvirate.

Marketing Automation Services 50

Marketing Automation Services CRM Marketing Automation Digital Marketing Funnels 50

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. in December 2015, we have hit several milestones.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Leadspace

OCTOBER 16, 2017

Even if you could organize and update your raw data manually, that isn’t enough. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Then who should be?

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Engagio

NOVEMBER 14, 2023

ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. The possibilities are endless.”.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

Contently

APRIL 19, 2016

Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. Additionally, 81 percent of adults used a help center or FAQ on a company website in 2015, up from 67 percent in in 2012. “I Help me help myself. ” A customer service arms race.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

SmartBug Media

NOVEMBER 11, 2019

A survey done by FormStack suggests that organic search is the largest source of high-quality leads, so be sure to spend some time optimizing your content for search engines. Organic search is arguably one of the most valuable long-term lead generation strategies. Great content won’t make a difference if people can’t find it.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. More organizations need to focus on stewardship, process, organizational adoption, and governance—rather than always thinking a shiny new purchase is a guaranteed fix. Want to take a guess what it is? highlight to tweet).

Marketing Automation Services 96

Marketing Automation Services Buyer Personas Education Barriers 96

markempa

APRIL 6, 2015

Determine the inquiry’s role in the organization or authority in the buying process. Determine if your organization can help based on the lead’s business need. Use your CRM or marketing automation suite to prioritize based on: Size of organization: Is there an organization that fits your “sweet spot” better than others?

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

ClickZ

FEBRUARY 21, 2020

Under her leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Erin Rowles (Deluxe Corporation).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Influitive

JUNE 14, 2016

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. This approach isn’t about setting an automated campaign in motion and stepping aside while The Machine does its thing. Meet The Advocates. At their service.

Peer-to-peer 100

Peer-to-peer Conference Consulting Automation 100

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI).

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. in December 2015, we have hit several milestones.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

ClickDimensions

NOVEMBER 1, 2018

He enjoys combining business expertise with technological tools like CRM and marketing automation — specifically ClickDimensions – to gain a competitive edge in today’s business environment. Sheila Brands is a long-time CRM certified professional with a strong interest in marketing, in particular email marketing.

Advertising Agencies 40

Advertising Agencies Work Management Marketing Management Marketing Automation Services 40

B2B Marketing Directions

APRIL 3, 2016

During 2015, predictive marketing was one of the hot technologies in B2B marketing, and it appears that the demand for predictive marketing solutions is poised to grow rapidly. For example, in a 2015 study by Forrester Consulting , 72% of respondents whose companies were using predictive marketing grew revenues by 10% or more during 2014.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Automation Services Sales Qualified Leads 40

Vidyard

MARCH 15, 2021

This meant that one video could be sent to multiple people at the same organization, and easily shared amongst recipients. And Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content. ABM and Sales Running an ABM program?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Allocadia

APRIL 16, 2019

Back in 2015, chiefmartec.com reported that 91% of marketers felt they didn’t have a complete or fully utilized tech stack. Work Management – organize the people and the assets that drive your programs. Marketing Automation – execute effectively. What’s getting in the way?

Planning 40

Planning Work Management Marketing Management Paid Search Agency 40

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Vidyard

SEPTEMBER 15, 2015

With two new components for the Salesforce1 Lightning Platform, Vidyard makes it easy for organizations to add video to communicate and collaborate with employees, customers, distributors, resellers – anyone with whom they have a community group. They could also add a Vidyard Hub to a Community for easy organization of video content.

Marketing Automation Services 50

Marketing Automation Services Communities Video Marketing Paid Search Agency 50