B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

DECEMBER 17, 2014

That is, after you have finalized your 2015 plans! So, whether you are planning your organization’s event presence for 2015 or looking for the best events to expand your personal knowledge, we came up with a golden list of must-attend marketing events. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN.

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

ANNUITAS

APRIL 14, 2015

Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. Less than 8% of organizations state that their personnel are highly skilled and more than half are trying to execute on this vital function with an unskilled workforce. Would your boss do that for you?

Marketo 100

Marketo Class Training Budget Programs 100

Martech

JULY 29, 2021

They didn’t allow for external distribution and integration into CRM and marketing systems. Northpass was launched in 2015. ” Customer education meets CRM. “By pushing learning data into the CRM records, it gives the business a more complete view,” he said. “There are two big parts,” he said.

Education 127

Education Advertising Agencies Paid Search Agency Work Management 127

Martech

MAY 16, 2022

I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking. She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. That really changed the direction of my life.”.

Marketing & Strategy 78

Marketing & Strategy Marketing Automation Services Digital Transformation CRM 78

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Does your organization have a customer support or sales team? Interview your coworkers.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

DiscoverOrg

NOVEMBER 17, 2016

Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with select sales tech vendors – have created a survey that aims to explore the growth of technology stacks for sales and to provide insight on tools peers are using to generate revenue.

Blast Campaigns 120

Blast Campaigns Marketing Automation Services Work Management Marketing Management 120

Cintell

FEBRUARY 3, 2016

To compete, and survive, in this highly challenging landscape, the new imperative for CEOs and CMOs alike is to champion customer-centric business ideals throughout their organizations. 2015 saw the introduction of our SmartPersona TM platform allowing businesses to create, manage, and share live, digital personas companywide.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ANNUITAS

AUGUST 20, 2015

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Even if you could organize and update your raw data manually, that isn’t enough. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Then who should be? Automation is the Future.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

ViewPoint

AUGUST 11, 2015

But we all know that the granddaddy of modern lead management originated with CRM and all other programs and services can be attributed to the CRM family tree. Titled "Marketing’s Role is to 'Follow the Money,'" the program aired August 6th, 2015 as an unscripted live program. Podcasts will be available the following week.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ANNUITAS

JUNE 7, 2016

Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study. It will not only benefit the employee, but the organization as well. A better trained team is a better team. It’s worth it.

Budget Programs 100

Budget Programs Training Demand Generation Marketing & Strategy 100

KoMarketing Associates

JANUARY 17, 2017

The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. Data from 2016 shows that more than two-thirds of organizations say their sales and marketing teams are somewhat or fully aligned. Give them all the content that they need, and more.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

Martech

MAY 8, 2023

Another veteran deployer of AI is Pega, using it first to predict next-best actions in its business process management offering, and later in its CRM platform. Oracle’s involvement with AI goes back at least as far and likely further; it just never gave it a cute name. Well…is generative AI something new? Generative AI. Conversational AI.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

chiefmartech

JUNE 12, 2017

In fact, I thought it was a highly rationalized and well-organized stack. Now that we know that the average enterprise uses 91 marketing cloud services — plus many more for collaboration, CRM, cloud storage, and social media — 39 actually seems like a rather conservative number. (In Another 43 for CRM and sales. 30 for social.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Biznology

JULY 13, 2016

A concise diagram of MarTech platforms as of January 2015 by Scott Brinker. Organic search effectiveness (ranking, referrals minus bounces). The same process that you can do rather quickly with paid search can be replicated with organic search. The last and most difficult integration is the CRM system.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Realizing there had to be a better, more organized way to approach this strategy, three entrepreneurial influencer marketing professionals decided to build a platform that would streamline and simplify these efforts.

Work Management 285

Work Management Marketing Management Paid Search Agency Peer-to-peer 285

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. in December 2015, we have hit several milestones.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. The possibilities are endless.”.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

Sprout Social

APRIL 19, 2022

The inbound marketing strategy connects channels like your website, social profiles and CRM. World Health Organization. In March 2020, the World Health Organization (WHO) launched automated WhatsApp chatbots dedicated to sharing COVID-19 information. Adidas first launched their WhatsApp marketing strategy back in 2015.

Social Media 96

Social Media Webinar Metrics Social Marketing Marketing & Strategy 96

Engagio

NOVEMBER 14, 2023

ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

SmartBug Media

NOVEMBER 11, 2019

A survey done by FormStack suggests that organic search is the largest source of high-quality leads, so be sure to spend some time optimizing your content for search engines. Organic search is arguably one of the most valuable long-term lead generation strategies. Great content won’t make a difference if people can’t find it.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. More organizations need to focus on stewardship, process, organizational adoption, and governance—rather than always thinking a shiny new purchase is a guaranteed fix. Want to take a guess what it is? highlight to tweet).

Marketing Automation Services 95

Marketing Automation Services Buyer Personas Education Barriers 95

ClickZ

FEBRUARY 21, 2020

Under her leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

markempa

APRIL 6, 2015

Determine the inquiry’s role in the organization or authority in the buying process. Determine if your organization can help based on the lead’s business need. Use your CRM or marketing automation suite to prioritize based on: Size of organization: Is there an organization that fits your “sweet spot” better than others?

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Customer Experience Matrix

JUNE 19, 2015

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). The real power will come from pushing leads to external integrations with CRM, email, social media, and cloud storage. So the opportunity seems obvious.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Leadspace

OCTOBER 16, 2017

Even if you could organize and update your raw data manually, that isn’t enough. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Then who should be? Automation is the Future.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Cintell

NOVEMBER 9, 2015

In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. in December 2015, we have hit several milestones.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

SugarCRM

JANUARY 13, 2016

Why every modern marketing organization needs CRM, marketing automation and social media platforms. According to The Chief Marketing Technologist’s 2015 Marketing Technology Landscape , the marketing technology field is now brimming with 1,876 vendors. Marketing Technology is Exploding, But it All Goes Back to the Core Three.

Marketing Automation Services 50

Marketing Automation Services CRM Marketing Automation Lead Scoring 50

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Use of the client''s internal data for model scoring, and whether this extends to sources beyond CRM. At least a dozen firms are now following that path.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Vidyard

SEPTEMBER 15, 2015

With two new components for the Salesforce1 Lightning Platform, Vidyard makes it easy for organizations to add video to communicate and collaborate with employees, customers, distributors, resellers – anyone with whom they have a community group. They could also add a Vidyard Hub to a Community for easy organization of video content.

Marketing Automation Services 50

Marketing Automation Services Communities Video Marketing Paid Search Agency 50

Vidyard

SEPTEMBER 15, 2015

With two new components for the Salesforce1 Lightning Platform, Vidyard makes it easy for organizations to add video to communicate and collaborate with employees, customers, distributors, resellers – anyone with whom they have a community group. Video in Communities helps organizations build engaged communities through the power of video.

Marketing Automation Services 50

Marketing Automation Services Communities Video Marketing Paid Search Agency 50