KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. More than a quarter (28 percent) of marketers surveyed said they receive a 20 percent of greater increase in sales opportunities from nurtured leads, as opposed to non-nurtured prospects. It is that time in the year again. source ). source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

LEADership

MAY 20, 2015

That is a very important lesson for us marketers, especially in the world of B2B lead generation. Most B2B companies will try to do a little bit of everything and create lead generation campaigns that will “fit into” the current scenario. 10 Steps to Boost B2B Lead Generation Performance. Multi-tone Paint a.k.a.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. High ROI is Costing You Money. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KEO Marketing

APRIL 28, 2017

Creating demand within the target audience is so important because both quality and quantity of the leads are critical factors. How can a company ensure a steady supply of quality leads? Research repeatedly shows that an email marketing campaign always has a better return-on-investment (ROI) than any other method of digital marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Video made a splash in 2015 and will continue to dominate the online marketing space. Most organizations work hard to establish and increase their domain authority and Search Engine rankings. It’s 2016 already!

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Hubspot

AUGUST 27, 2015

I'm going to show you how to uncover new keywords to target and assess if you're already targeting high-value phrases. Important note: Any keyword research tool reliant on Google’s Autocomplete API will be affected by its discontinuation on August 10th 2015. Q: How much money will I make if I move up in the rankings?

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

The Lead Agency

NOVEMBER 15, 2017

Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Having a credible source advocating your business and values could be the key to unlocking those closing sales and generating more favourable leads. What is your value proposition?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Biznology

FEBRUARY 2, 2015

If you want a really fast return on investment for something innovative, just take two trends that are bringing value and figure out how to put them together. You can examine a set of leads with their outcome data–that’s machine learning talk for whether the leads closed, were lost, or are still in play.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

LeadSquared

FEBRUARY 14, 2016

While the time and the toil cannot be helped, I have a neat, simple process, using which you can measure your content marketing ROI (return on investment). This means, the ROI we calculate will be a conservative figure, as it will not reflect the long-term value of the content created, but only the ‘current’ gains from it.

ROI 52

ROI Content Marketing Work Management Marketing Management 52

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.”

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Parse.ly

OCTOBER 22, 2019

The Modern Marketing Engine | A B2B Coloring Book that Generated Leads and Then Some. Just the opposite, he recognized the emotional state that his customers exist in during their work life and wanted to provide something of value that they could destress with. SkillUp | Writing Content that Ranks. ” – Robert Rose.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Scoop.it

OCTOBER 10, 2019

When you get to know your target audience and their habits around consuming content and purchasing solutions really well, you can create strategic content that will bring you a positive return on investment. you’ve noticed that these values are infused into everything they talk about, comment on, reply to, and share.

Thought Leadership 51

Thought Leadership Work Management Content Marketing Management 51

6sense

JANUARY 14, 2016

This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

Hubspot

NOVEMBER 30, 2016

If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. Know Your ROI. That said, marketers who can prove the ROI resulting from their decisions are 1.6

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

SnapApp

AUGUST 24, 2016

So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. What you might not know is that an ROI calculator can actually boost your sales in three ways. Help Customers Calculate the Value of Your Solution. If you haven’t read that, go check it out.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Adobe Experience Cloud Blog

MAY 13, 2014

But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

QuanticMind

JUNE 2, 2016

QuanticMind is one of the leading predictive advertising management software companies, and when it announced that it was an improvement over Marin Software’s platform, there were plenty of naysayers. Today, modern advertising management platforms provide this level of granular targeting. Data science, FTW! Migration delays.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

PureB2B

OCTOBER 12, 2016

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. What is Meant by Lead Quality?

Lead Scoring 68

Lead Scoring Lead Ranking Sales Qualified Leads Leads 68

PureB2B

OCTOBER 12, 2016

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. What is Meant by Lead Quality?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Leads 62

The ROI Guy

MAY 7, 2015

Unfortunately this leads to a dysfunctional buying processes in many of your opportunities. Did they communicate and quantify the high cost of status quo and value of change? In most cases, these appeared to be good opportunities, with many interactions and touch points. So why did these deals fail to evolve to “Yes”? If not, why not?

Work Management 40

Work Management Allocation Marketing Management Marketing Proposals 40

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Today, leading organizations like eBay have adopted goals such as incremental revenue and return on investment, translating to customer lifetime value.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

Hubspot

DECEMBER 29, 2015

Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them. In order for a website to have business value, it must be designed based on your business goals. 2) A narrow focus of ranking on page one of search engines. 1) Lack of strategic direction.

CMS Development 28

CMS Development Marketing Websites Work Management Marketing Management 28

Hubspot

NOVEMBER 9, 2015

As marketing grows more customer-centric, digital content marketing becomes increasingly important as a means of developing customer relationships that lead to sales. Your CEO is focused on the bottom line, so it's important to emphasize the return on investment from inbound marketing efforts.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

The ROI Guy

NOVEMBER 14, 2012

The role of IT is clearly evolving, where for technology system purchases like marketing automation, CRM, HR and even supply chain management, IT departments are brought in to support the integration of these systems into the enterprise systems, but IT is not leading the purchase project. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

DAGMAR Marketing

JULY 9, 2018

So, it can be pretty frustrating when, despite your best efforts, it’s your competitor that ranks well locally. Question #3: How does Google decide how to rank companies in the local pack? Without a GMB profile, you can’t rank in the three-pack. It’s your competitor that appears in Google’s coveted three-pack. No matter what.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40

Hubspot

MAY 14, 2015

This data can help show you where to focus your content marketing activities in order to stay competitive, and it includes key insights on the data from leading industry experts. We found that businesses are increasing investment in content marketing. Want a taste of what's in the report? Here are a few of our key findings.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. According to Ad Age , Campbell’s will increase digital spending to 40 percent of its media budget in 2016, up from 20 percent in 2015. Overstock.com.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. According to Ad Age , Campbell’s will increase digital spending to 40 percent of its media budget in 2016, up from 20 percent in 2015. Overstock.com.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Martech

FEBRUARY 24, 2022

These platforms provide a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments. Product overview. CallSource.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

MARCH 26, 2015

In 2015, social commerce accounts for some $14 billion. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. This affects your customer lifetime value and churn, and you’ll see the monetary impact of that on your bottom line month over month. That’s one heck of a growth trajectory.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

NOVEMBER 30, 2016

If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

OCTOBER 12, 2016

in the latter half of 2015 to just $4.16 With Instagram Ads , marketers can target users to increase views of blog posts and other content, direct traffic to a web page, promote lead conversions, encourage app installs, or generate video views. 11 Examples of Instagram Ads We Love. 1) Instagram for Business. 5) Monster. 9) ClassPass.

Paid Search Agency 28

Paid Search Agency Ads Examples Cost Per Thousand 28

ClearVoice

NOVEMBER 30, 2021

Investing in content marketing can provide significant advantages for your business. Let’s explore some of those advantages, as well as some book recommendations from leading content marketing experts. Content marketing is a low-cost, effective way to bring in leads. Always be improving your #ContentMarketing. Stricchiola.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Customer Experience Matrix

DECEMBER 26, 2014

Although content creation is probably LeadLiaison''s most unusual set of features, the system also does an above-average job at the standard marketing automation functions: email, multi-step workflows, behavior tracking, lead scoring, CRM integration, and analytics. Enhancements for more advanced reporting are also planned for 2015.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120