KEO Marketing

AUGUST 17, 2015

Predictive lead scoring is one of the hot new buzzwords among B2B marketers. If you aren’t familiar with the term, predictive lead scoring refers to the process of using statistical algorithms in conjunction with marketing automation systems to prioritize leads and predict behaviors.

Lead Scoring 48

Lead Scoring Lead Ranking Conversion Rate Sales Qualified Leads 48

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. The ultimate measure of effectiveness is ROI, that is: if I spend a dollar on demand generation, which channel is going to generate the highest return on that investment?

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Martech

APRIL 18, 2024

UA used cookies; GA4 uses modeling to estimate key events. UA reported what users did; GA4 generates predictive insights. Unfortunately, providing “53% of all website traffic” doesn’t appear to be highly valued by the executives in the C-suite at more organizations that you can shake a stick at. Well, it differs by organization.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Customer Experience Matrix

FEBRUARY 13, 2014

Taken together, these provide a clearer picture than usual of the state of marketing automation. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Big data is so 2014.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Valasys

OCTOBER 10, 2022

There is no doubt that Digital Marketing is a highly competitive field. One always has to be aware of the ongoing trends and use specific keywords to maintain a high ranking and increase overall traffic. TubeBuddy was launched in December of 2014. Moreover, keywords aren’t much competitive and are more probable to rank higher.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Content must be scored according to where in the buying cycle it is consumed.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

Televerde

JANUARY 30, 2018

Congratulations on making it to the last installment of our blog series about achieving success as a modern marketer! 94% of modern marketers say they’ve attained a significant market share, and 49% enjoy the market-leading position [1]. People buy from people they like. Read the med-tech case study now.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Envy

AUGUST 22, 2019

Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014 : Source: Google Trends. When it comes to marketing, cyber security companies face an uphill climb to stand out. In Amit Lavi’s words, CEO of Marketing Envy, “every Marketing Qualified Lead (MQL) secured is a gem.”.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

LEADership

DECEMBER 15, 2014

How can you change the perception of the C-Suite to realize that Marketing is a revenue-source rather than a cost-centre? Read Jon Miller’s advice on “ 4 Ways to Optimize B2B Marketing and Lead Generation ”. Team and Make Marketing A Force-Multiplier. How Social Marketing Has Changed B2B Demand Generation.

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The findings included the following: 78% of CMOs believe custom content is important for future marketing.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. and key activities (Web site visits, topics researched) and scores at both company and individual levels. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Optinmonster

MARCH 22, 2024

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016. The Data Determining whether blog comments are generating revenue for your business is tricky because they don’t directly lead to sales. So the question becomes, do blog comments lead to more traffic?

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Launch Marketing

JANUARY 18, 2018

Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line.

Sales Qualified Leads 61

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Conversion 61

Customer Experience Matrix

FEBRUARY 4, 2014

Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. I added four new vendors to the report, all of which have just begun to market their products aggressively.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

KEO Marketing

MARCH 30, 2017

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Marketing Craftmanship

DECEMBER 30, 2013

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Publicity generates revenue. Fire your PR firm in 2014. The more publicity, the better.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. More leads? This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. 5000 list , an elite ranking of the country’s fastest-growing small and mid-size companies. 5000 are ranked according to percentage revenue growth from 2016 to 2019. For the seventh consecutive year, Pure Incubation places on Inc. Magazine’s annual?

Lead Scoring 118

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 118

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Highly recommended! It’s the post-sale experience where success lies.”.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. I wholeheartedly agree.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities. Filling the Gaps.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

LEADership

DECEMBER 17, 2013

This could be your email marketing piece, an article on your blog, a landing page on your website, a social media update, a product or service you take to market, customer service, post-sales maintenance and support, and absolutely every interaction you have with your audience. Focus on driving leads further down the funnel.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Madison Logic

APRIL 9, 2024

He has also served as EVP, Worldwide Managing Director of Ogilvy, where he was a member of Ogilvy’s Global Leadership Team; President/CEO of gyro, a global B2B agency network with 15 worldwide offices; and SVP, Head of Global Corporate Marketing of CA Technologies.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. Do you know which specific companies are currently in-market to buy your product?

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Vidyard

MAY 27, 2014

For those who have adopted Marketing Automation already, the good news is that actual usage and ROI is skyrocketing. More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. The results? Happy hunting!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

ANNUITAS

APRIL 30, 2015

We know that we need to embrace content marketing and the underlying strategy, but the focus at #MME15 and conferences in general is how do we do it better? It’s about maximizing value and optimizing results. Developing the strategy that supports demand generation is what marketers need today.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

LEADership

JUNE 17, 2014

While most fans will pick their team to cheer before a FIFA game begins, the halftime analysis and score are key. As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. Or is our B2B Content Killing Sales?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Zoominfo

SEPTEMBER 22, 2023

The source of intent also affects the quality of the lead. We generate over 1.2 ZoomInfo’s size allows us to invest in this high-value intent in a way that no one else can match. That’s why ZoomInfo has invested heavily to make sure we are the market leader in inferred intent. million of these “Scoops” each year.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130