Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. Are you ready?

Paid Content 98

Paid Content Paid Search Agency Social Media Social Marketing 98

Contently

JUNE 21, 2016

The viral publisher spent roughly $1 million a month boosting native ad campaigns on Facebook in the first half of 2014, a figure that’s surely risen as BuzzFeed’s native ad business has since doubled. In fact, some advertisers hire BuzzFeed just for its paid Facebook distribution prowess.

Advertising Agencies 114

Advertising Agencies Facebook Advertising Advertisements 114

Content Marketing Institute

DECEMBER 12, 2017

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Vidyard

DECEMBER 18, 2020

This 2014 spot from Sainsbury’s literally had me crying on my keyboard. Watch Now Viral Videos: Holiday Video Ideas Fit for the Masses Personalization is great, but if you don’t have a defined list of recipients or your primary distribution channel is social media, you may need something more general.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen.

eCommerce 78

eCommerce Branding Brand Identity Advertising Agencies 78

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Branded Content Definition.

Branding 52

Branding Brand Identity Advertising Agencies Content 52

Hubspot

APRIL 3, 2015

Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. 3) Consider Virality. Virality (or pass-along rate in the old parlance) helps small firms reach much larger audiences.

Paid Search Agency 28

Paid Search Agency Ads Storytelling Viral Marketing 28

Content Marketing Institute

JUNE 8, 2018

180 Degrees South is a 2014 feature-length documentary that follows a small group of young men on a journey to the farthest reaches of Patagonia (the place, not the brand) in South America. Any discussion with internal stakeholders about producing a video too often results in the question, “Will it go viral?” Manage hopes and fears.

Storytelling 106

Storytelling Content Viral Marketing Video Marketing 106

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Magisto

JANUARY 13, 2020

That not only means that YouTube is such a key platform to distribute content, but that video is a quite powerful and popular format. billion users according to Statista. Everyday, people watch 1 billion hours of videos on YouTube and generate billions of views! What is position zero though?

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

ClearVoice

AUGUST 1, 2019

Celebrity chef Jose Andres activated his World Central Kitchen Chef Network to swiftly pull together food service volunteers, organize logistics and distribute mass quantities of fresh food to hurricane-ravaged areas. The Initiative: World Central Kitchen. He even got other famous chefs to lend their star power.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Content Standard

JUNE 9, 2015

Back in 2014, YouTube was the dominant video platform on Facebook. When it comes to video sharing and publishing, many brands are weighing the pros and cons of Facebook and YouTube to achieve a successful balance between distribution, engagement, and virality.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Hubspot

JULY 17, 2014

” The ads were submitted to the awards circuit during 2013 and 2014. When Vodafone wanted to launch it’s micro recharge cards in the market, it used this issue as a method of distribution. ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. 5) Overstay Checkout.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

DECEMBER 15, 2016

In fact, according to a 2015 Dotcom Distribution packaging study , 49% of online shoppers said that branded packaging made them more excited about receiving or opening an item, while 44% admitted that packaging reinforces that a product is worth its cost.

Allocation 28

Allocation Word of Mouth Marketing Budget Mobile Advertising 28

Webbiquity

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. It might go viral”). Image credit: Cox Business. If they decide to share your post with their network… kaboom!

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

BuzzSumo

FEBRUARY 21, 2017

We can see that older content in 2013 and 2014 has gained many more links. Low frequency posting allows you to spend more time on content amplification including distribution and promotion. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day. Average Links. Total Shares. Total Links.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Studies Case Study 111

Brandpoint

NOVEMBER 28, 2018

Though this idea of converging media was not new at the time, Gini Dietrich’s 2014 book Spin Sucks , coined the term PESO to include shared media (and, you know, because “PESO” is catchy). The slightest mistake can turn into a viral post that could be damaging to your brand. The history of the PESO model.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Hubspot

DECEMBER 17, 2013

With marketing minds now turning their attention to 2014 , these professionals are beginning to look at budget and strategic focus for the coming 12 months. In many respects, 2014 really is a year of new opportunity and a time when more nimble organizations can steal a march on the slower-moving market leaders.

Paid Content 28

Paid Content Distribution Top of Funnel Paid Search Agency 28

Contently

APRIL 25, 2016

If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. ” As a result, publishers are tasked with finding the perfect headline for every distribution channel—or at the very least, the one best programmed for maximum virality.

Lead Ranking 60

Lead Ranking Lead Scoring Viral Marketing Facebook 60

Hubspot

APRIL 12, 2016

Content distribution is changing, and some channels are expecting you to pay. And does paying for distribution rob your content of its authenticity? With a clever quip and a nice visual, you could enjoy semi-viral exposure and earn your brand hundreds of likes for free. What Does Paid Content Distribution Look Like?

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28

Webbiquity

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Lisa Buben offers more tips for content distribution success on Tumblr, such as loving content (“The little heart ? Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Contently

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

Contently

APRIL 21, 2016

BuzzFeed can see the exact process that makes content go viral. Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. That model will be the same in the U.K.

Advertising Agencies 114

Advertising Agencies Advertising Advertisements Paid Search Agency 114

Content Standard

APRIL 30, 2018

Furthermore, brand messages are re-shared 24 times more often when employees distribute them instead of the brand. Cobb is no stranger to showcasing the brand story—a cell phone video of her comedic safety spiel went viral in 2014. Content that shines a light on employees can also be an effective storytelling technique.

Storytelling 85

Storytelling Tools Branding Brand Identity 85

nDash

NOVEMBER 10, 2020

He noted a few reasons why FUD is so addicting for cybersecurity pros—the viral attention, the fact that it’s easy to talk about, the focus on hard data, and more. The shift to positive messaging with the “Finish It” campaign strategy has proven more effective since 2014. The long-term outcomes.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Content Standard

AUGUST 9, 2017

You’d think running a literary magazine would just require collecting submissions, designing issues, and distributing it in some way, but that’s the furthest thing from the truth. When I got into the game, I didn’t know anything about content marketing, though I was prepared for some amount of social media marketing.

Content Marketing 44

Content Marketing Paid Search Agency Business Content 44

Hubspot

FEBRUARY 6, 2017

0.80% median viral reach per fan for post with hashtags, 1.30% for post without hashtags. LinkedIn is home to 467 million members in more than 200 countries, meaning it's a great place for global brands to distribute content. in 2014; 2.2% Ideal length of a status update: 40 characters. Facebook posts with images see 2.3X

Social Media 28

Social Media Stats Twitter Facebook 28

Content Marketing Institute

OCTOBER 30, 2017

The first field of sunflowers was planted in 2014 to draw attention to the lack of funding for childhood cancer, but the arresting images of sunflowers spread via social have pushed the foundation’s message much farther than typical social media messaging could have achieved.

Impressions 77

Impressions Branding Brand Identity Social Media 77

Single Grain

FEBRUARY 23, 2022

Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business and finance, as well as other industries. Bitcoin Marketing Team was founded in 2014 by a team of crypto experts to help cryptocurrency startups. Need a refresher on NFT jargon?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Hubspot

JULY 29, 2018

The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. While this capability used to be limited to LinnkedIn Influencers only, the platform was opened up to everyone in 2014. Flickr - Flickr is a social network for online picture sharing.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

JUNE 23, 2016

Shark Tank had won an Emmy for Outstanding Structured Reality Program in 2014. After some back-and-forth about promotion and distribution strategies, Fenchel and his team received a number of different deals from the investors that they'd need to consider against their initial request for $250,000 for 10% equity ($2.5 600,000 for 33.3%

Tips 74

Tips Business Ethics Advertising Agencies 74

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. anticipate an increased budget for 2014, while just 3% foresee spending reductions. 54% of B2B marketers plan to increase spending on content marketing in 2014. Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. anticipate an increased budget for 2014, while just 3% foresee spending reductions. 54% of B2B marketers plan to increase spending on content marketing in 2014. Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Content Standard

OCTOBER 2, 2020

” — Jay Baer “Content is king, but distribution is queen. ” — Jason Miller “The next evolution of content marketing is not more content; it’s better distribution.” In 2014, good SEO is a result of being remarkable on the web.” And she wears the pants.”

Paid Content 115

Paid Content Top of Funnel Planning Paid Search Agency 115

Single Grain

NOVEMBER 20, 2020

3 Things We’ve Learned From Ranking For Competitive Keywords With Viral Traffic. You can also check the position distribution of ranking keywords by easily identifying the top three, between 4-10, 11-50, and 51-100 ranking positions. Dive Deeper : * SEO Keyword Research Made Easy in 2020. * Rank/Keyword Tracking. 1) ClickFlow.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Webbiquity

JANUARY 5, 2016

At the beginning of 2014, Matt Cutts published on his blog that guest blogging is not working anymore. This infographic from One Spot suggests how content marketers can address time, distribution, and other challenges. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us by The Huffington Post. ** 5 STARS.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60