KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. 11 Essential Ingredients Every Blog Post Needs. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Digital Marketing b2b'

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Example of the KoMarketing blog post schedule. There is no escaping it.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. Pawan Deshpande presents a remarkably useful model for content planning, the “Content Marketing Pyramid.” The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen: Online courses bring higher customer retention rate. MailChimp and Hootsuite Academy: Brands offer online classes for free or a fee. dawnpapandrea Click To Tweet. Conclusion.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Introducing The Periodic Table of Content Marketing.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

KoMarketing Associates

DECEMBER 22, 2014

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

KoMarketing Associates

FEBRUARY 12, 2014

Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

OCTOBER 9, 2014

Screenshot taken Sept 30, 2014. B2B Online Marketing Blog Brand Management B2B Marketing marketing strategy' The Open Forum has evolved from a simple content portal to a destination for business professionals to learn and connect through webinars, networking, Q&A community, and more.

B2B Marketing 120

B2B Marketing B2B Work Management Marketing Management 120

KoMarketing Associates

SEPTEMBER 22, 2015

Action content marketers should take : Next time you go to write a blog post, consider the factors offered by Moz and BuzzSumo. Content Curation can be Beneficial during the Sales Process . is a content marketing hurdle. Numbers behind this trend : The millennial generation is gaining a tight grip on the B2B space.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

Webbiquity

DECEMBER 16, 2014

Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Social Media Marketing Guides. 5 Social Media Trends for 2014: New Research by Social Media Examiner. 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog.

Social Media 100

Social Media Social Marketing Work Management Media 100

KoMarketing Associates

OCTOBER 31, 2013

Take a look at the following resources (shared in no particular order) and evaluate how they could be of assistance with your B2B content marketing efforts. Content Marketing Institute Blog. The Content Marketing Institute blog offers B2B content marketers a comprehensive cast of talented authors.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Webbiquity

SEPTEMBER 22, 2015

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

FEBRUARY 11, 2014

SEO Makeover for 2014: A Practical Guide for Businesses by Portent. ** 5 STARS. Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Ayodeji Onibalusi curates a big list of helpful SEO tips and tricks from SEO experts including Kristi Hines (“don’t get tempted to buy into cheap SEO services.

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 9 General Marketing Stats. Target Marketing ). 62% of companies outsource their content marketing. NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

JANUARY 5, 2016

5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Here are five things to add to every blog post to increase engagement. 5 Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog. Marketing to marketers is not easy.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. Twitter makes it easy to share content with the masses, which makes it perfect for marketers. The other way businesses and social media marketers use Twitter is for communication. Quick Twitter Stats 310 million monthly active users.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

KoMarketing Associates

OCTOBER 14, 2014

Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. Note: The boot camp covered a variety of content mediums (blogs, videos, podcasts, eBooks, infographics, etc.) This is an age-old question for content marketers.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120