Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. It’s the post-sale experience where success lies.”. This guy knows his stuff.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Customer Experience Matrix

SEPTEMBER 15, 2016

Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006. But the share of marketing automation and operations have been surprisingly consistent throughout the period covered. So what, if anything, does this tell us about the future?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. However, if there isn’t a focus on marketing skills or ongoing training from an organizational prospective for our marketing teams, these numbers sadly, make sense.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Hinge Marketing

JUNE 2, 2014

With the continuing wave of retiring baby boomers and feeble numbers of new graduates, there is an increasing need for recruiting and training. A growing number of accounting marketers are getting pulled into the action. There also seems to be more and more impetus to add business development training to the mix.

Work Management 48

Work Management Advertising Agencies Marketing Budget Marketing Management 48

markempa

MAY 30, 2017

Getting the right content to the right people continues to be a challenge in B2B marketing. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. It just worked because we were shooting fish in a barrel.

Linkedin 297

Linkedin Research Studies B2B 297

SpotMe Blog

FEBRUARY 2, 2022

Founded in 2014, Accelevents is a virtual event tool helping you promote and track your event success. Integration exist for CRM, marketing automation systems, and other event registration systems. Best for: External and internal users attending webinars, virtual training and virtual trade shows. Accelevents.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. They have a vast library that spans across all marketing topics. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Versium

JUNE 12, 2018

Data technology company seamlessly integrates with Scribe Software’s APIs allowing LifeData and scores to be easily accessible from more than 50 enterprise applications such as CRM tools, marketing automation system and customer care databases. REDMOND, Wash. Follow Scribe on Twitter , Facebook , LinkedIn , and YouTube.

Marketing Automation Services 40

Marketing Automation Services Advertising Agencies Analytics Software 40

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. They have a vast library that spans across all marketing topics. Demand Gen Report.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Marketing Automation Defined. It allows firms to simultaneously personalize and scale their marketing programs.

Marketing Automation Services 77

Marketing Automation Services Enterprise Management Work Management Marketing Management 77

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

MAY 11, 2016

But first I’ll interrupt myself to announce that I have officially decided to predict that JOEs will replace campaign management and marketing automation as the core system for marketing departments. I am saying the competition won’t come from today’s campaign management and marketing automation leaders.*

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Content Standard

FEBRUARY 9, 2015

In this blog, I’ll share some of the success principles that tech marketers at enterprises and SaaS start-ups can apply as they pursue aggressive growth projections in 2015—for both enterprise-level and start-up content marketing. The Ingredients of Start-Up Content Marketing Success. 4x the ROI: It’s Possible.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

SnapApp

FEBRUARY 9, 2016

We spend our days talking to customers, doing usability testing, spec’ing and mocking up new features and functionality, collecting feedback, and creating training materials around new releases. In late 2014, we started collecting feedback from our customers to see how they felt about the product. Here’s what they had to say: .

Lock-In 48

Lock-In Marketing Automation Services Work Management Webinar Metrics 48

Pam Didner

MARCH 12, 2020

Interactive thermostat Nest is a relatively fresh startup that was purchased by Google in the first part of 2014. How Sales & Marketing Can Leverage Artificial Intelligence: 7 Instances. To finish up our overview, here are the seven particular cases of efficiently employing AI in sales and marketing. .

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

SnapApp

FEBRUARY 10, 2016

We spend our days talking to customers, doing usability testing, spec’ing and mocking up new features and functionality, collecting feedback, and creating training materials around new releases. In late 2014, we started collecting feedback from our customers to see how they felt about the product.

Lock-In 48

Lock-In Marketing Automation Services Work Management Webinar Metrics 48

Hinge Marketing

APRIL 14, 2014

As important as it is to have a competent accountant, attorney or human resources professional, it’s equally important to have a well trained, competent and fully funded professional services marketing function. Marketing is more of a science than an art. That’s no longer the case.

Work Management 48

Work Management Marketing Management Advertising Agencies Marketing Automation Services 48

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

chiefmartech

FEBRUARY 25, 2016

Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales & marketing guy at heart and technologist by training.” Building a learning center, which we are calling the Digital Marketing Academy.

Planning 40

Planning Work Management Marketing Management Paid Search Agency 40

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. One great example of video marketing done right is Edureka , a technical skills training company that grew from a start-up to topping the Deloitte Fast 50 Awards for India in 2014.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

AUGUST 4, 2014

of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. There’s no one “right” way to organize your marketing efforts, but chances are if the structure of the team and your hiring approach has been the same for a decade, you need to rethink it.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

Hubspot

NOVEMBER 9, 2015

A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The truth is that they may not.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Lead Liaison

MARCH 14, 2018

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing. of email marketing. Definitely sales can benefit from using marketing automation. Transcription.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. million, to be exact). The losses I can certainly see; the profits look less likely.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Hinge Marketing

APRIL 17, 2019

And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure. Yet new automation capabilities borne out of AI and machine learning seem to emerge daily just as you think you’ve determined your ultimate strategy. Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Single Grain

FEBRUARY 20, 2023

Since launching in 2014, ClickFunnels has divided opinions like few other marketing platforms. On the one hand, advocates praise the all-in-one marketing platform as the perfect solution for creating fully optimized, automated sales and marketing funnels capable of generating maximum revenue with minimal effort.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Work Management Marketing Management 52

SmartBug Media

MAY 29, 2020

Whether you’re a small or mid-sized business or a large corporate organization, you and your employees are most likely being stretched thin as you’re tasked to create and optimize a successful marketing strategy. Email marketing and lead nurturing campaign development. Not to mention, we’re pretty fun to work with.

Paid Search Agency 59

Paid Search Agency Marketo Inbound Marketing Advertising Agencies 59

ANNUITAS

MAY 19, 2015

It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others. So it’s up to you.

Webinar Metrics 100

Webinar Metrics Class Marketo Demand Generation 100

Kaon

JULY 14, 2015

The content marketing tactic that increased the most in 2014 was infographics. Though the marketing team strives for delivering a consistent message about solutions and products, the way that the prospect experiences the message can be highly personalized to suit his or her needs. Apparently, marketers agree.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100