Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
Customer Experience Matrix
FEBRUARY 4, 2014
I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 mid-market leadership may be up for grabs.
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Customer Experience Matrix
APRIL 30, 2015
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014.
Hinge Marketing
DECEMBER 12, 2019
There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.
Hubspot
APRIL 12, 2019
A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.
ANNUITAS
SEPTEMBER 15, 2015
According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.
Customer Experience Matrix
OCTOBER 15, 2013
As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
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