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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Building a Social Team. Four Your Information.

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5 Creative Advertising Trends Seen in 2021 (So Far)

Outbrain

The concept of AI has been popularized in films and television over the past decade and not surprisingly it is now at the forefront of advertising. It’s pretty clever stuff and an exciting look at how AI is allowing marketers to create dynamic yet personalized content. Facebook and YouTube have adopted the ratio for mobile viewers too.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. It’s meaningful that the first person he hired to enhance his content efforts wasn’t a blogger or a designer but a video producer. If you could do a Skype call with any living person, who would it be? Listen Now .

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Can Content Marketers Escape the Black Hole that Is Facebook Video Autoplay?

Content Standard

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

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State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

Contently

In no time, almost everyone in Santa Mira had turned into a “Pod Person.” A regular YouTube video of someone playing a guitar wasn’t interesting. In 2013, Netflix decided to make an original TV series for the first time. Most television and movie studios judge success by a few factors.

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7 Feel-Good Examples of 'Joy Marketing' Campaigns

Hubspot

it was] a tiny bit of commonality between all peoples, a universally liked formula … I could see and hear a song that treated the whole world as if it were a person – a person the singer would like to help and get to know,” he explained. 4) Reddi-wip: Unleash the Joy. 5) West Jet: Christmas Miracle Campaign. Locate your audience.

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Why Your Brand’s Content Strategy Should Cover the News

Content Standard

Remember when we used to get news from a newspaper or a local television broadcast? Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Putting the News in Content Marketing.