Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Peer-to-peer 156

Peer-to-peer Generation Public Relations Ethics 156

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. million more ads than 2018.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Walker Sands

SEPTEMBER 8, 2019

From integrating traditional PR practices with digital tactics, to introducing creative problem-solving solutions, we always find a way to make a lasting impact. Since 2012, we’ve introduced new services, expanded to new geographies, welcomed 135+ employees and have consecutively been named on Inc.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Public Relations 40

Biznology

NOVEMBER 26, 2013

Let me ask you another question, how long do you require your PR agency , your publicist, or any of your other staff work for you before you allow them to do work that benefits you and offers you value-for-value? And, if you were at all associated with the Obama campaign in 2012, you would have been flooded by surrogates.

Communities 80

Communities Work Management Marketing Management Social Media 80

SnapApp

AUGUST 22, 2017

Public Relations in B2B made product brands, and often drove valuations of companies. An overemphasis on PR created brand perception rather than healthy demand. Google Trends data shows that it wasn’t even until around 2012 that interest really started building around content marketing. . Looking Back, Looking Ahead.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. 11/27/2012 -15:36 PM. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Marketing/Comm/PR.

B to B 40

B to B Paid Content Social Media CMS Development 40

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In 2012, IBM made a concerted effort to use a unified keyword database. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Get a solid issue behind you and get out the vote! How do I know?

Social Media 80

Social Media Astroturfing Practices Media 80

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. Marketing/Communications/PR. Digital Magazines 2012. Advertising and Public Relations. Booth-related Services. A Red 7 Media, LLC Publication. © 2012 Red 7 Media, LLC. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Operations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MAY 29, 2015

Between 2012-2013, 608 baby Kales were born. farmers grew 57% more kale in 2012 than they did in 2007. Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair , founder of My Young Auntie PR , to propel the superfood into super fame. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

APRIL 17, 2013

In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Public Relations.

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Outbrain

DECEMBER 12, 2018

Turning proprietary data into public-facing content can be a winning strategy for getting PR mentions and boosting brand awareness. How are PR and marketing teams harnessing the power of internal data? Online food delivery service Grubhub began integrating customer order data into its consumer storytelling back in 2012.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. I’m on the team that does PR, internal communications and external communications. It’s the same thing with public relations.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. I’m on the team that does PR, internal communications and external communications. It’s the same thing with public relations.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Content Standard

DECEMBER 30, 2020

The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. Since 2012, the Killer Content Awards have spotlighted the B2B organizations doing all this, and more.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

SnapApp

MARCH 7, 2018

I assumed the core areas of study would be something like Public Relations, Market Research, Advertising, and maybe Product Development. Graduating from the University of Texas in 2012, she said: . “A While this guess was not inaccurate, it definitely does not represent the whole picture. .

Course 63

Course CMS Development Advertising Agencies Work Management 63

Single Grain

JULY 22, 2022

1999-2012) is a read-write web where people can read and write content on websites and applications. PR strategy and marketing. Web3 PR services. Influencer/PR marketing. Their PR team can secure your brand coverage across multiple platforms. PR and sponsored articles. and Web 3.0 : Web 1.0 NFT marketing.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Public Relations. Management. Psychology. Communications. Journalism. Event Marketing.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Golden Spiral

NOVEMBER 6, 2018

Public Relations: Control your voice and your message , and take it directly to your clients and prospects. When other agencies and clients share your content, it is free (and borderline effortless) PR. Over the past few years brand pages have ridden a rickety rollercoaster to keep up. Why the recent substantial drop?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Biznology

FEBRUARY 12, 2013

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. Google Wildfire social media marketing at LeWeb 2012 (armdevices.net). But you get it wrong.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. And the fact that Forrester Research projects social media spend in the U.S. Im Jay Baer.

Business 116

Business Paid Search Agency Social Media Analysis 116

Adobe Experience Cloud Blog

AUGUST 14, 2015

A major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. For BIC, its most recent fumble has brought up its 2012 “BIC for Her” line, which received similar criticism. Consumers don’t appreciate corporate excuses. What else can we learn from the BIC marketing gaffe?

Paid Search Agency 48

Paid Search Agency Ads Advertising Agencies Thought Leadership 48