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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? What kind of social media channels—i.e., Knowing your audience will get you one step closer to connecting with them.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Content Marketing’s slogan is – “Don’t pitch. Don’t sell.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Things I Don’t Want to Hear Anymore in 2010 =-.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. The chart below from a research study done by Forrester illustrates this point very clearly. All Rights Reserved. of Tiecas, Inc.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.