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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch. Digg this!

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Digg this!

Trending Sources

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

This allows me to wake up, sip my Greenest Bean coffee (organic, locally roasted), and make my presence known. During the process, I usually digg or stumble a few articles as well.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

This allows me to wake up, sip my Greenest Bean coffee (organic, locally roasted), and make my presence known. During the process, I usually digg or stumble a few articles as well.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

This allows me to wake up, sip my Greenest Bean coffee (organic, locally roasted), and make my presence known. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

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Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. for Windows and Mac : Austin Rachlin reports on key changes in the latest updated of the AdWords Editor tool, including the ability to import.CSV files, selectively download specific campaigns, and view and organize new keywords by topical category. Digg this!

CTR 2

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What is clear is that, regardless of the precise figure, a significant majority of clicks go to organic results; therefore, smart marketers will invest in both paid search and organic SEO. Digg this!

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. for Windows and Mac by Austin Rachlin, which outlines the process for importing CSV files for editing in the AdWords Editor. Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. Digg this!

Best Cool Web Tools of 2009, Part 1

Webbiquity

An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. This free analysis tool from on-demand CRM consulting firm Demand Chain Systems short-circuits that process, helping to identify the most promising areas for improvement in just 40 minutes. Digg this! Looking for a more powerful way to share presentations online?

Best of 2008: SEO Link Building

WebMarketCentral

His deck actually covers the organic search marketinging basics—keywords, content and links. How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg.

Book Review: Website Optimization

WebMarketCentral

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Buzz , Digg and Photo.net. "A Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Using numerical, quantifiable scores to grade leads turns the art of marketing into a science and marketers who use this approach tell me numeric scoring is one of the biggest factors in raising marketing’s value to the sales organization. So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. As your posts show, lead scoring changes with the size of the firm and the maturity of the process.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. A light bulb went off in the world of web analytics vendors a few years ago -- "Hey, we could track individuals and start playing in that operational process space.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

The State of the Blogosphere 2010

delicious b2bmarketing

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

The directive was actually passed in 2009. This only impacts organizations in the EU! Eloqua gives European clients the ability to work in “ Strict Mode ,” enabling clients to automate the process of gaining opt-in consent and updating databases with prospects’ opt-in status.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Three Takeaways There’s a lot to be excited about if you’re a B2B social media marketer, because we’re just starting to realize how powerful social media can really be for enterprise organizations. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so!

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

Amanda Gagnon explains how Walden University dramatically increased email subscriptions by simplifying its signup process and reduced the number of clicks required. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Digg this!

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Remember, you need to write on topics that will generate organic links.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

Twitter’s Biggest Scams Part 4: The Trump Network

grow - Practical Marketing Solutions

The Trump Network was launched in the fall of 2009 — actually a re-branding of a pre-existing 12-year-old company — apparently endorsed by Trump himself. Digg this! Yes, it’s THAT Trump. “The Donald&# is actually behind this Multi-Level Marketing (MLM) program.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Digg this!

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. IT Organization. Process. Process Improvement. Managing Change: Centralizing Your IT Organization. Here are some tips for making KM work for your organization despite the tough economy. We included him in the process, showed him how this was going to help him do his job. Comments Digg This. Digg This. New Top-Level Domains Expected in 2009. Business Process Management.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. It Depends , October 13, 2010 Until fairly recently, keeping track of your organization’s online presence was relatively easy. Free Website Strategy and Planning Guides.Now Available , October 14, 2010 We, at ClientBridge , are very process-oriented. Digg (58).

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Dec 2009. Mobile Sites for B2B BlackBerry Users - Social Media B2B , July 12, 2010 In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. Digg this!