Convince & Convert

AUGUST 10, 2010

We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. It’s in our DNA.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Webbiquity

AUGUST 29, 2011

Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? There’s no shortage of options, and the decision is an important one: you’ll be “married&# to the platform you choose for as long as your current site is up.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. SiteCore says this makes sense because giving customers a consistent experience across all channels requires only central data and central content management.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Martech Advisor

JANUARY 10, 2020

Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology. On the one hand, the marketing space is known for hiring women, especially in customer-facing roles. But on the other hand, female representation in technology has traditionally been sub-par.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Customer Experience Matrix

DECEMBER 2, 2010

HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

markempa

JANUARY 11, 2011

One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Convince & Convert

SEPTEMBER 11, 2011

Paul Gillin is a smart, experienced guy (and I like his book ) and he raised some valid points about how participatory breadth (having an account on a LOT of social networks) can increase Klout score – perhaps disproportionately. . The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. A farce!&#.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

markempa

AUGUST 24, 2007

They dont update the CRM so I cant get the reports I need." I then sent him a link to a post titled why dont sales people update the CRM and what can be done about it. And I do believe the CRM Database should be the hub of all communication between sales and marketing. But closed-loop marketing isnt software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. This is where using marketing automation can help you understand more about your customers based on what content they’re engaging. Not all leads are equal in value and shouldn’t be treated the same.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Hubspot

MARCH 15, 2019

On the flip side, only 8% are opened. We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without. " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Hubspot

SEPTEMBER 15, 2023

To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again.

Enterprise Management 73

Enterprise Management Work Management Marketing Automation Services Marketing Management 73

Customer Experience Matrix

APRIL 20, 2010

Events and trade shows actually rank below all of these. All together, I see this as a perhaps-grudging recognition by sales people that marketing plays a critical and growing role in generating qualified leads. One anomaly in this data is sharply increasing reliance on external business information services.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 29, 2007

« Online Lead Generation and Management Strategies that Get Results | Main | Off-Topic: On Selling Ideas in 1776 » Podcast: Interview with MarketingSherpas Anne Holland Would you like some inspiration or some fresh ideas for your marketing and lead generation strategy? Very useful stuff. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Marketing Insider Group

DECEMBER 20, 2012

David’s vision was influenced by his first job – on the trading floor of a Wall Street investment bank in the 1980s. Real-time marketing was just getting started in 2009. There were just some early social media dashboards, CRM and Google alerts. Traders can no longer keep up with all that is knowable about a company or market.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Customer Experience Matrix

MARCH 8, 2011

And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system. This could be a real game-changer in the small business marketing automation landscape.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. It could supplement a traditional marketing automation system or perhaps replace one. campaign actions : each tactic can execute one action. Contacts are rescored nightly.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

markempa

AUGUST 17, 2007

Begin by developing a catalog (think library) of all of your lead nurturing content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 13, 2007

Ive seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran. Who is accountable for all the potential business they lose by saying the wrong the thing to the right people at the wrong time?" We all want our ROI, and we want it now! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. All leads are not created equal. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is true offline and online.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

OCTOBER 19, 2006

« E-book: Why Naked CRM Doesnt Work | Main | Targeting Your B2B Lead Generation » Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson. I found the study of interest as much for the fact that it existed at all as. But inquiries are not leads.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MAY 9, 2007

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JULY 10, 2006

« Closed Loop Feedback: The Missing Lead Generation Huddle | Main | Sales Leads Are Too Valuable For Sales People Alone » BeTuitive Publishing Book Review Each month, one of the folks over at BeTuitive Publishing writes a business book summary and review that is included in their newsletter and blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

SEPTEMBER 22, 2010

Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Approximately 25% of the time (on average) they will.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

MAY 21, 2007

Still, those sales people succeed in spite of it all. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

They need to demonstrate their impact all the way to bottom line sales via " closed loop metrics." I suggest marketers take the following steps: Sales and Marketing must collaborate on defining leads and marketing objectives. Focus on the data points you REALLY need to measure in your CRM.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

MARCH 30, 2007

of business people changed one or more elements on their business cards each year.” Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. The best list is one that you have diligently created and rigorously maintained over time with excellence.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

SpotMe Blog

JUNE 13, 2023

This list is based on SpotMe’s own experience working with pharma event management companies in the past and includes examples of the best ones. And if you make it onto our list, we will send you a promotional kit you can use across all your channels to showcase that you are featured. It is not for commercial purposes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ANNUITAS

SEPTEMBER 21, 2010

The discussion has been focusing on the approach organizations should take in implementing marketing automation. Should it be on lead generation, or lead management? Another study conducted by MarketingSherpa showed that 70% of all initial leads generated are NOT in a “buy-mode”. This statement got me thinking.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once.

Social Media 124

Social Media Work Management Marketing Management Media 124

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. All Marketers Are Liars ??? All Marketers Are Liars !!!

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

JANUARY 24, 2007

« Podcast: What Sales Really Needs From Marketing | Main | On giving away ideas » Podcast: Use Feedback to Boost Lead Generation Ever feel like the results of your lead generation efforts arent being fully utilized? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You’re not alone.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 8, 2006

Dale Wolf over at the Context Rules Marketing Blog writes a thoughtful post on how marketers can positively influence executives who see marketing as a liability rather than an asset. the ones we help generate with targeted, addressable marketing campaigns." the ones we help generate with targeted, addressable marketing campaigns."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120