markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Some of the leads are “hot” and ready to buy while others are long-term and need nurturing. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JULY 10, 2006

Ive written that consistent, patient, long-term contact with sales prospects results in better ROI. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Webbiquity

APRIL 27, 2011

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

JUNE 7, 2005

« Lead Generation Execution | Main | Small companies blogging for leads while big companies watch » In defense of thought leadership Trevor Cook and David Murray skewer the term "thought leadership" on their respective blogs. Elise Bauer wrote an article on thought leadership that I referenced a while back.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

JANUARY 18, 2005

They focus their energies where they not only have a good odds to win but more importantly, will become ideal customers - bigger sales, longer-term value and more profitable. Jills article does a great job illustrating the why the fallacy of, "low-hanging fruit," is ruining sales performance. What does this mean?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

Online Marketing Institute

DECEMBER 1, 2010

The wonderful thing about B2B Social Media is the way they work to support each other, amplifying impact and long-term value. Robert Samuel: Great article, thanks for hosting Adam. As a B2Ber, I can really appreciate these tools. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! I was brought. Powered by Wordpress.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Read the fine print.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. That group used 3,126 different search terms to get here. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. “I can publish search engine optimized pitches for free, really?&# Spread the net. All rights reserved.

Social Media 115

Social Media SEO Marketing Websites PR 115

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. February 2010. Great stuff in February. 500, a list of the fastest-growing private U.S.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

NOVEMBER 2, 2009

There are lots of excellent articles on SEO that provide guidance and tips. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term? For generic term searches, SEO helps get your site in the top results. Ideally, do both. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. >> Would You Try It With a Fox [link] [link] jeff_molander They're saying no because “social media&# itself is a juvenile term being used to describe what is, thus far, a novelty in every sense.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

JULY 20, 2010

This makes for both short and long-term success (ex. I've been asking co-workers for suggestions on books/articles about content strategy. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article! Perfect timing! I also think #4 is difficult to grasp for some people. – Thanks Mike!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hubspot

MAY 13, 2015

Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on).

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

AUGUST 10, 2010

link] [link] David Murray Get your Sieves and Long Toms ready, Influence Mining is the next Gold Rush [link] via @jaybaer [link] Arizona Social Media C&C Blog Post – Why Influence Mining is the Next Gold Rush [link] RT Please [link] Joe Fernandez Hey Jay, Thanks for taking the time to set up this interview and put this article together.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 3, 2010

.&# (as if they were thinking about pinning it on Halliburton, or global warming, or that evil Chucky doll, but shelved that plan) They’ve apparently set aside $500 million to “watch over the long-term impact&# – which is both a curious and vague turn of phrase, and a dollar amount that’s hard to quantify. Not enough?

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

SEPTEMBER 21, 2010

Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 6, 2010

Highlight the company’s long-term commitment and that of its supporters and partners. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. link] Christopher Smith Great article. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Strategic social media integrators are scarce, and agencies that want to succeed long-term in the provision of social media services need to get into that camp FAST. But, having a social media and/or digital “department&# is a short-term solution. I like it.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! However, I think you used the term 'Canadian Excellence' in the post. You should be. Isn't that an oxymoron?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

ClearVoice

NOVEMBER 1, 2020

I also hear the term used in content marketing, blogging and public relations, so I say go for it. Example: Since 2009, wordsmith Asunta has partnered with brands and their agency partners to craft audience-centric B2C and B2B online content. Use that term proudly in your bio. ” Example. Get noticed!

Advertising Agencies 111

Advertising Agencies Television marketing Paid Search Agency Public Relations 111

Convince & Convert

APRIL 6, 2010

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Could very well be that a competitor is doing quite well by indexing on a certain term that you are not and if you only look at your keywords associations, you might miss their big keyword. Im Jay Baer.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 15, 2010

I think we’re just scratching the surface of what content marketing can and will become in terms of its importance to corporate marketers. No way to win this without long-term, thoughtful diligence – which is your forte. No way to win this without long-term, thoughtful diligence – which is your forte.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

The Lead Agency

MARCH 15, 2018

The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. Last year online paid advertising finally overtook television advertising in terms of annual spend. Public Relations. Good public relations is all about building trust.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Convince & Convert

JUNE 2, 2010

It's hip, but not very long-term. It's hip, but not very long-term. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# I almost never blend the two in terms of updates, not even on my Page that much.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 14, 2010

Comcast is definitely on the ball in terms of social listening and response. Excellent article! Excellent article! Excellent article! Excellent article! Excellent article! Excellent article! Thanks for the comment. link] jaybaer I will definitely check it out. Sounds like a great case study.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Understanding how to become a bit more nimble and flexible will be a big benefit to the professional in the long term. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). I’m not counting search terms like “Facebook&# because it’s unlikely Convince & Convert will ever have enough juice to rank for such a broad term.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

" [link] [link] Mandy Bobolia Terrific Article from @jaybaer: "Social Media Monitoring Tools – How to Pick The Right One." " [link] [link] Mandy Bobolia Terrific Article from @jaybaer: "Social Media Monitoring Tools – How to Pick The Right One. link] Zanobo!

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. This helped increase keyword referrals by more than 60%.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Pace of change and therefore long term uncertainty demands it. This has happened before online.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 8, 2010

Facebook allows minimal customization in terms of overall layout, look and feel. Facebook sees that long-term, it’s about being a dandelion not a rose. Great lessons and article, Jay. Facebook is the Model T of social networks. As Henry Ford once said, “you can get this car in any color, as long as it’s black.&#

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138