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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

In 2008, revenues were up to $16.6 You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The first Aflac duck debuted in 2000. The company reported $9.7

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. I hit the mother lode!

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. And yes, it does cost money.

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