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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0,

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

It is by IAS – a B2B marketing agency from England. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Gobbledygook - click for larger view If you haven’t read the original report, download the revised version from ChangeThis The Gobbledygook Manifesto by David Meerman Scott.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. Follow any comments here with the RSS feed for this post.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

and a general tendency to speak in 140 character phrases! So also effective at 5pm today, I will be leaving BearingPoint after 5 1/2 years and entering Avaya as their Global Managing Director of Services Marketing. But I must say my time at BearingPoint was filled with interactions with some of the most amazingly intelligent people.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. I am referring to updating, maintaining and sometimes marketing their industrial websites.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sounds simple, right? All Rights Reserved.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. MediaPRO Community.

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