2008, 2009, Copyright and Research

The First-Mover Advantage, Explained

Hubspot

OCTOBER 17, 2018

And patents and copyrights can ensure certain of these advantages are untouchable by future competitors. In 2008, HTC became the first manufacturer to make Android devices and other brands followed. Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance.

First-Mover Advantage

First-Mover Advantage Work Management Marketing Management Amazon

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Copyright © 2010 Tiecas, Inc. Resources

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Copyright © 2010 Tiecas, Inc. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. All Rights Reserved. of Tiecas, Inc.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. of Tiecas, Inc.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Copyright © 2010 Tiecas, Inc. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. All Rights Reserved. of Tiecas, Inc.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Copyright © 2010 Tiecas, Inc. Branding is an expense item like the rest of marketing. According to a study done by Professor John A. of Tiecas, Inc.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Copyright © 2010 Tiecas, Inc. Your prospects will find pricing information even without your help. The only problem is, you’ve now lost control of your pricing messaging. of Tiecas, Inc.

Sales Management

Sales Management Pricing Price Marketing Websites

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Copyright © 2010 Tiecas, Inc. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. However, are you addressing the concerns of your readers? Resources

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Copyright © 2010 Tiecas, Inc. Refresh - Content gets stale over time. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. All Rights Reserved. of Tiecas, Inc. Resources

Planning

Planning B2B Marketing Emarketing B2B

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Copyright © 2010 Tiecas, Inc. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Copyright © 2010 Tiecas, Inc. The four steps are: 1. All Rights Reserved.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Copyright © 2010 Tiecas, Inc. After all, what good is your redesigned website if no one can find it? All Rights Reserved. of Tiecas, Inc. Resources

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Copyright © 2010 Tiecas, Inc. The biggest struggle for me is getting buy-in from the upper management on making a big expenditure on something like community or forum development. of Tiecas, Inc.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

OCTOBER 13, 2009

In this extensive post, Michael VanDeMar first explains why finding non-copyrighted images is important, then explains how to find free images through government websites or Creative Commons licenses. She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing.

Forrester

Forrester Landing Pages Business Best Practices

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. Copyright © 2010 Tiecas, Inc. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. Achinta offers his industrial clients marketing for engineers by an engineer. {

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 4, 2010

Yet, we spent millions with research vendors seeking out customers who would do just that in private. Amusingly the e-mail has a copyright statement saying it's proprietary and confidential, and disclaims any contract or liability resulting from the e-mail.) All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Social Media

Social Media Media Paid Content Webinar Metrics

B2B Marketing Zone

The First-Mover Advantage, Explained

2010 B2B Marketing Budgets and Mix Trends Research

Webinars

Trending Sources

Social Media and B2B Marketing Do Pair Well

Webinars

Variety of Content is the Key in the Early Stages of the.

Creating Relevant B2B Marketing Content: Walk the Talk

Social Media with Email Marketing – is it the Super Combo?

Deconstructing the Four Stages of the Industrial Buy Cycle

Content Creation Made Easy

Industrial and B2B Customer Engagement Simplified

How Relevant Marketing Content Helps B2B Branding

High-Performance Email Marketing for Attracting and Engaging.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Auditing and Mapping it to the Industrial Buy Cycle

Shortening the Industrial Buy Cycle in 5 Simple Steps

How to Make Your Business Blog Be All It Can Be

7 “Rs” for B2B Marketing Content Planning

Don't Count on Marketing Automation to Solve All Your Lead.

The Disconnect Between B2B Content Marketing and Customer Engagement

How to Use a B2B Blog to Win Customers and Influence Prospects

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How Lack of Marketing Content Can Derail Your Website Redesign Project

7 Strategies for Using Content to Market Industrial Products

Best of 2009 (So Far): Blogging for Business, Part 1

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

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