Wed.May 24, 2017

Trending Sources

The 10 Commandments of Successful B2B Customer Retention

Act-On

It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer. This isn’t all just talk, either.

6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

Vidyard

Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! They bantered for nearly an hour by the toasty fire, but since everyone likes things short and sweet these days, we figured we’d wrap up six of the biggest takeaways. But hey, if you have some time, check out the full recording at the end of this post!). The purpose of sales and marketing continues to be on creating credibility, momentum, and trust.

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Brand Journalism and the Case for Optimism

Content Standard

It pains me to admit that, although my career depends on it, I harbor a small but stubborn vein of cynicism when it comes to brand journalism.

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1 Awesome Way To Create Great Content

Modern B2B Marketing

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands.

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5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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6 AI Startups We're Keeping an Eye On

Hubspot

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. But sometimes I wish it would slow down -- there’s so much happening there, and so fast.”.

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Benefits of Agile Marketing: 21 Stats You Need to Know

B2B Marketing Insider

If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough.

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality.

A proposed model for organizing the chaos of marketing technology

chiefmartech

The marketing technology landscape is big, broad, and deep. Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

SiriusDecisions Demand Unit Waterfall: Why B2B Marketers Should Take Note

Leadspace

What comes to mind when you think of waterfalls? Tropical rainforests? Niagara Falls? White water rafting? Well, not anymore! Thanks to SiriusDecisions , for B2B marketers at least, waterfalls will forever be associated with…. …demand generation. Thanks a lot guys.

See How Intacct Improves Sales Focus and Close Rates

HG Data

Intacct provides award-winning, cloud based ERP software. Its solutions are used by companies of all sizes to improve performance and make finance teams more productive.

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What Separates Ave Firms from High Performing Firms?

Your Sales Management Guru

What Separates Average Organizations from High Performing Organizations? .

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Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…

6sense

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. The highlight for me came from the one person there *seemingly* more out of place than I was – acclaimed singer/songwriter Jewel. No overnight success – sound familiar? Jewel was living in a van when she was discovered.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Guest Post: How to Use AI to Ramp Your Sales Team by Ben Daters

Infer

A rep’s first 30 days can define their career. If a rep has a successful on-boarding and ramping process, the world is their oyster. If their onboarding and ramping experience is inconsistent and they aren’t given the tools to succeed, the rep will likely fail.

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Effective types of native advertising for small businesses

Biznology

Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for.

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5 Proven Growth Strategies for Professional Services Firms

Hinge Marketing

We’ve all been in those meetings when ideas for stimulating growth get tossed around. Before you know it, an entirely new growth strategy has emerged and everyone’s moving full speed ahead in hopes of seeing benefits sooner. There’s just one problem: by letting excitement take over, firms often don’t take the time to analyze risks and determine how likely a new growth strategy is to truly be successful.

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Effective Marketing Strategies for B2B Companies

KEO Marketing

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings.

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Where Should Content Fit into a Marketing Organization?

Kapost

That’s the question that leaves so many organizations stuck. And the truth is, there is no universal answer. A company’s content strategy touches all facets of an organization from sales and. The post Where Should Content Fit into a Marketing Organization?

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Retargeting vs. Remarketing: Their Key Differences Explained

Spiralytics

Retargeting and Remarketing are two buzzwords that marketers often hear and use interchangeably. While they may have some similarities, they are different concepts and are applied in a variety of ways, too. Paid Advertising remarketing retargeting

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